ROI Revolution

MAY 23, 2022

Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of managers, and 42.7% Mobile is king when it comes to video advertising. In fact, mobile video ad spend has been greater than desktop since 2018. In 2022, mobile will make up nearly 75% of all video advertising at $34.4

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

MAY 16, 2019

Announcements revolved around around artificial intelligence , machine learning , and user privacy , as well as more mobile-friendly experiences (for both consumers and marketers). Overall, the new ads innovations aim to help digital marketers in four main areas: Insights that marketers can act on – at a huge scale.

Marketing 68

Marketing Mobile Improvements Events 68

ROI Revolution

MARCH 2, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. All you need to do is opt into the program in the Growth > Manage Programs settings.

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

ROI Revolution

AUGUST 14, 2019

Ensure that your website is mobile-friendly. Use the Mobile-Friendly test to determine if you need to make improvements. Add history and owner/manager details. Manage online reviews. The Local SEO Checklist. Implement changes to fix any issues that show up. Optimize your Google My Business listing for each location.

SEO 92

SEO White Paper Social Media Information 92

Inflow Insights

JANUARY 20, 2021

Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop. We start by determining the historic mobile-only ROAS. No surprises there.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

ROI Revolution

MAY 3, 2022

It’s the most important trend for managers at 60.5%. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use. of our total respondents, but this trend is more important to doers than managers or decision-makers. Get the report. A significant 48.2%

Consumer 78

Consumer Social Media Multi-channel Events 78

ROI Revolution

APRIL 21, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. All you need to do is opt into the program in the Growth > Manage Programs settings.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

NOVEMBER 9, 2022

In Fall 2022, Google announced plans to roll out major changes to mobile search results. These changes are centered around making mobile results more visual with a larger focus on images and videos. Quality of reporting and data insights will continue to be a crucial input to marketing strategies in 2023.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ChannelAdvisor

FEBRUARY 6, 2017

Mobile advertising revenue represented 84% of total revenue. Intent-based marketing plays into one of Facebook’s biggest strengths: data. Traditional search marketing has always had the ability to target users based on intent (the user’s query) with effective results. Total revenue was $8.8

Search Marketing 40

Search Marketing Reference Mobile Blog 40

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. KlientBoost — Best for PPC management + landing page design. Mobile optimization.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

MAY 21, 2018

Many markers are quick to support social or mobile apps over email marketing. To improve click-through rates even further, you also want to optimize your emails for mobile. Kevin Lee, founder of Product Manager HQ , attributes his business’s start and growth to Quora. Take advantage of your email subscribers.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

APRIL 12, 2022

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. for mobile. On desktop, 44.6%

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

DECEMBER 2, 2021

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. of sales compared to $46 billion and 42.2% November 29. Black Friday 2021 stats and updates. At the same time, total YoY retail sales declined 19.1%.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Demac Media

FEBRUARY 15, 2018

will be providing tips and guidance on how retailers can provide a better overall customer experience and generate more revenue through search. Supporting more advanced and complex search queries via NLP and catalog enrichment (and how this can reduce the overhead for merchandisers and eCom teams). Don’t forget to save your seat!

Webinar 31

Webinar Shopify Merchant Services Customer Retention 31

ROI Revolution

DECEMBER 14, 2021

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. of sales compared to $46 billion and 42.2% November 29. Black Friday 2021 stats and updates. At the same time, total YoY retail sales declined 19.1%.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

JUNE 22, 2017

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond! The Mobile Phenomenon.

PPC 60

PPC eCommerce Payments Payment Services 60

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

ESW

MARCH 11, 2019

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. Think about where mobile was in 2010.

eCommerce 113

eCommerce Jewelry SEO Magazine 113

ROI Revolution

JULY 31, 2023

One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Just like in all other facets of digital marketing, a mobile-first mindset during Cyber 5 will bring you more profitable success and lead to more satisfied, returning customers. Ecommerce made up 19.7%

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Inflow Insights

APRIL 16, 2019

This not only helps to enhance visibility for those high intent searches, but it also helps to boost CTR from the ads. 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Rethink Your Device Targeting.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

JULY 3, 2018

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. This allows us to leverage GA data in customized columns for efficient bid management and use GA data to power automated bidding strategies. Google Ad Manager.

PPC 106

PPC Management B2C Marketing 106

Kibo

MARCH 29, 2021

Email and search marketing followed. But it wasn’t until mobile shopping and social media surged that retailers realized a more broad-based strategy was needed. Mobile apps and websites developed separately from flagship ecommerce sites. Reliance on customer service is at an all-time high.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Now more than ever, your content needs to be written for users, not search engines. Drive downloads to your mobile app from your website.   Another major theme in 2022 was attribution. Nobody likes a pop-up!

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

JUNE 29, 2023

Monetization This topic contains ecommerce reporting as well as additional reports that may or may not be applicable to your business, such as in-app purchases from mobile apps and ad revenue from publisher platforms like AdMob. From here, you can drag and drop your reports (see screenshot below) into your collection design.

Customer 78

Customer Information Other Events 78

ROI Revolution

OCTOBER 28, 2019

The answer is yes, because 3P selling on Amazon still requires a lot of manual work, like building campaigns, managing bids, and setting up product listings. One way TikTok supports ads is through standard in-feed video ads via its beta managed service platform (fully self-serve ads are not yet available).

Marketing 84

Marketing Multi-channel Download Social Media 84

Kissmetrics

JANUARY 21, 2021

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

Improvements 363

Improvements SEO Social Media Mobile 363

Kissmetrics

JUNE 22, 2021

Your readers should be able to access your content on a desktop computer, then continue where they left off using their smartphone or complete their purchases through your mobile app, with absolutely no hassles at all. What does a small mammal have to do with content creation and your marketing strategy?

Marketing 350

Marketing Social Media Blog SEO 350

ROI Revolution

APRIL 2, 2020

Whether your industry is being affected positively or negatively by the crisis, it is more important than ever to be correctly managing your on-site testing program. Walmart hopes this will help them manage the shopping surge and more properly reward their workers for the hard work they’re doing. 3/12 update.

eCommerce 207

eCommerce Social Media Shipping Costs Events 207

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

With consumers spending more time on mobile in light of the pandemic, mobile retail ecommerce revenue surged 26% to $338 billion last year. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. trillion by 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78