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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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Guide to Using Facebook Business Manager

Inflow Insights

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. In this guide, we will cover how to set up Facebook Business Manager and explore its many features and benefits for your company or agency.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness.

PPC 156
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How Away Uses Google Ads (Case Study)

Store Growers

Away is a US-based direct to consumer ecommerce business that sells travel luggage. In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. away travel. away travel luggage. per click and “away travel” costs $0.32

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Appliances, home improvement, and travel are just some of the categories that benefit from a focus on Google Search & Shopping Ads. Less visually appealing in nature.

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Whisbi secures €5M investment round led by Columbia Lake Partners to accelerate high-growth plan and continue to drive innovation in conversational sales

Whisbi

Launched in 2014 by CEO Alex Bisbe and CTO Jose Luis Cantero, Whisbi is at the forefront of changing the way brands connect with customers online through conversational sales & marketing – the customer relationship management (CRM) software market is expected to reach a whopping $40 billion in revenue by the end of 2018.