Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 235

Social Media Marketing Customer Recommendation 235

Wiser

SEPTEMBER 28, 2017

To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. Leveraging Mobile Technology .

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 283

Marketing Retail Comparison Shopping Workshop 283

Retail TouchPoints

JANUARY 4, 2023

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Bringing Luxury Online. Beyond the Shelf.

eCommerce 270

eCommerce Omnichannel Comparison Shopping Recommendation 270

Kibo

JULY 22, 2020

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

Omnichannel 71

Omnichannel Customer Experience Channel Information 71

Retail TouchPoints

APRIL 27, 2023

Blue Yonder has introduced three SaaS-based Commerce microservices, with the goal of helping retailers navigate global supply chain disruptions, demand forecasting and omnichannel ordering habits. It focuses on planning and positioning secondary and tertiary assets.

Improvements 272

Improvements Fulfillment Omnichannel Supplies 272

Retail TouchPoints

DECEMBER 13, 2021

Google’s Cloud division currently captures the third-largest market share among providers, after Amazon Web Services and Microsoft Azure. Our Recommendations AI capability is another example of something that was built for other Google products and solutions and then brought to bear in a retail product orientation.

Channel 182

Channel Omnichannel Retail Merchant Services 182

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance. We evaluated a lot of products on the market, but MoEngage proved to be the best fit.

Omnichannel 62

Omnichannel Customer Data Channel Improvements 62

Retail TouchPoints

OCTOBER 9, 2023

The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. When we talk about omnichannel order fulfillment , there can be a mistake in thinking it’s just about online. Were alternatives recommended?

Supplies 300

Supplies Fulfillment Retail Omnichannel 300

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization. a jury summons.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

JANUARY 8, 2024

As a result, retailers must ensure their 2024 loss prevention plans incorporate an omnichannel approach that considers all avenues for loss. How to Mitigate Unnecessary Loss Today and Tomorrow The secret to a stellar omnichannel loss prevention strategy is AI-driven exception-based reporting (EBR).

Recommendation 233

Recommendation Omnichannel Shipping Costs eCommerce 233

Retail TouchPoints

DECEMBER 1, 2022

The shoppers’ body shapes are matched to digital twins from a database and the customers are offered product matches in their recommended sizes and styles. Customers can scan a QR code to save and shop the recommended products on their devices.

Technology 278

Technology Omnichannel Recommendation Customer 278

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 309

Retail Customer Experience Technology Operations 309

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

Marketing 278

Marketing Consumer Information Customer Retention 278

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

Payments 287

Payments Omnichannel Payment Services Consumer 287

Retail TouchPoints

SEPTEMBER 28, 2023

Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. This allows them to deliver offers and recommendations that match where the customer is in their online shopping journey at nearly any given moment. For example, suppose a customer is searching for a date night dress.

Gifts 264

Gifts eCommerce Recommendation Technology 264

Fabric

DECEMBER 15, 2023

In this blog post, we’ve compiled a list of key takeaways from this insightful discussion, focusing on how retailers can navigate the instant gratification economy, deliver true omnichannel experiences, and leverage innovative solutions like real-time inventory, order management and fulfillment, and dropshipping. 5 Key Takeaways 1.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. billion in 2027.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Optimizely

APRIL 18, 2019

In fact, customers don’t see “channels” in the same way as marketers do. To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Bringing the in-store experience online.

Marketing 299

Marketing POS Channel Clothing 299

Sailthru

JANUARY 16, 2020

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone. Solution #1: Mobile Passes.

Omnichannel 78

Omnichannel Seminar Customer Loyalty Mobile 78

Retail TouchPoints

MAY 15, 2024

.” New Storefront Makes Influencer Travel Tips Shoppable Influencer marketing is expected to reach $24 billion in value by the end of this year, and the travel market is increasingly reaping the rewards of content created and shared online.

Travel 241

Travel Social Media Books Recommendation 241

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

Retail TouchPoints

NOVEMBER 27, 2023

That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation. But Lisbona recommended that even as brands begin to sprinkle in their holiday references, they should still remain true to the brand tone and voice.

Social Media 268

Social Media Gifts Omnichannel Consumer 268

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 218

eCommerce Order Fulfillment Fulfillment Multi-channel 218

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Best Buy Ads will partner with brands to guide their marketing efforts with relevant messages.

Omnichannel 281

Omnichannel Customer Data Mobile Recommendation 281

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. With e-commerce sales rising rapidly, there are a few key recommendations to consider so that your in-store sales remain healthy.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

Groove

FEBRUARY 9, 2022

There are only a select few enterprise eCommerce solutions on the market, so it’s important to evaluate the features of each platform to best accommodate your business’s needs. Though expenses are critical to all businesses, we recommend keeping an eye out for the following factors in addition to pricing: Platform security.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. And the more you’re able to recommend actions that take your shoppers closer to loyalty, the faster your shoppers will actually get there.

Channel 191

Channel Jewelry Marketing Customer Loyalty 191

Salsify

MAY 4, 2023

Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to purchase.

Social Media 147

Social Media Marketing Recommendation Consumer 147

Retail TouchPoints

AUGUST 9, 2023

This launch marks a significant milestone for Square sellers and their customers as we continue investing in software that equips businesses with powerful omnichannel tools,” said Alyssa Henry, CEO of Square in a statement. “We

Books 223

Books Merchant Services Payment Services Customer 223

Retail TouchPoints

SEPTEMBER 18, 2023

With respect to optimizing employee efficiencies, generative AI could be used by store associates on handheld devices to think up product recommendations when advising customers, and AI will hopefully be deployed in order to achieve the most ideal sales floor schedules.

Retail 299

Retail Gifts Recommendation Consumer 299

GetElastic

JULY 19, 2016

In today’s quickly changing market landscape, missing out on a segment of your target because you aren’t selling through a channel they frequent could mean business failure. While you may understand the business critical nature of selling to your market with an omnichannel approach, your CEO and the rest of the C-suite may not be there yet.

Omnichannel 113

Omnichannel Download Technology Channel 113

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

UpSellIt

AUGUST 23, 2023

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. AI-recommendations 6. User Segmentation 5.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129