Retail TouchPoints

DECEMBER 13, 2021

“After doing these data-driven transformations one retailer at a time, I realized that if I transitioned to Google, I could impact the industry in a scaled way and build the things that I always wanted Google to build for me,” said Tharp. We have customers like IKEA and Sephora using that. Google Glass is a great example of that.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Best Buy Ads will partner with brands to guide their marketing efforts with relevant messages.

Omnichannel 279

Omnichannel Customer Data Recommendation Mobile 279

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 216

eCommerce Order Fulfillment Fulfillment Multi-channel 216

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 212

Customer Loyalty Customer Retail Shipping Costs 212

Optimizely

APRIL 18, 2019

In fact, customers don’t see “channels” in the same way as marketers do. To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Bringing the in-store experience online.

Marketing 299

Marketing POS Channel Clothing 299

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Think big — way outside the product recommendations box. It’s also a giant undertaking.

Multi-channel 230

Multi-channel Retail Customer Experience Customer Data 230

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

One of the latest developments in this sector is the use of ChatGPT and other innovative technologies such as AI (artificial intelligence), AR (augmented reality), and VR (virtual reality) to create seamless omnichannel shopping experiences. This can help retailers increase sales and build customer loyalty.

Customer Experience 98

Customer Experience Retail Customer eCommerce 98

Retail TouchPoints

JULY 2, 2020

In a global context of cost control, marketing today is under pressure to quickly generate traffic and in-store sales while reducing costs. As a result, marketing is likely to be one of the first collateral economic victims of this crisis, with an obligation to significantly adjust all spending (media, agencies, platforms, etc.)

eCommerce 237

eCommerce Retail Omnichannel Operations 237

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 245

POS Customer Experience Customer Technology 245

Smile.io

MAY 15, 2024

There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Shopify Plus and POS are great options for omnichannel commerce. 

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience. Personalize the Shopping Experience: Make customers feel valued and appreciated by personalizing their shopping experience. Offer personalized recommendations based on their preferences and past purchases.

Retail 77

Retail Outdoor Omnichannel Presentation 77

lateshipment

JANUARY 17, 2023

Paying attention to growing trends can help you boost your business’s bottom line and ensure you’re not left behind, which is increasingly important in today’s competitive market. It’s 2023, CX is no longer about just customer experiences but “customized experiences”. But what’s new in omnichannel commerce in 2023?

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

365 Retail

FEBRUARY 1, 2024

This has also allowed Paddy’s offer of Megaways Slot Games and betting markets to greatly increase. Personalisation and Data Analytics Personalisation is a key aspect of digital transformation. Retailers use customer data to uncover consumer preferences, behaviours, and purchasing patterns.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Smile.io

AUGUST 1, 2022

The good news is that you're probably already using two powerful channels to retain customers⁠—email and SMS. Here are five ways you can use both channels  to increase retention and keep your customers around for life. An omnichannel strategy means email and SMS keep your communications in one place.

Merchant Services 74

Merchant Services Marketing Payment Services Omnichannel 74

Optimizely

MAY 27, 2020

SMS & MMS Expansion Since April, you’ve had the opportunity to roll out your SMS Marketing strategy or create omnichannel campaigns by complementing your emails with text messages. You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints.

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Omnisend

MARCH 29, 2021

While we don’t advise immediately adopting every craze that emerges from ecommerce fashion news circles, some are based on sustainable marketing strategies that work, and it’s well worth the effort to make the most of their popularity. Try Omnisend free for 14 days and use marketing automation to create a better customer experience!

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

ESW

JULY 6, 2023

Amazon is everywhere the customer is. Omnichannel is here to stay. Customers love the convenience, and brands benefit by always being where the customer is. Author, speaker and consultant Jeff Fromm puts it this way: “If [shoppers] needed groceries, they went to the market or before markets a fruit stand.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape. In 2024, we can expect a surge in AI-powered personalization, where algorithms analyze customer data to provide tailored recommendations and personalized shopping experiences.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

FEBRUARY 18, 2021

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. It supports the consultative experience that’s a definer for how consumers want to be treated.”

Retail 294

Retail Beauty and Health Books Omnichannel 294

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. These challenges are a global phenomenon — the study reflects responses from approximately 300 retail decision-makers across seven global markets, including the U.S.,

Shipping Costs 296

Shipping Costs eCommerce Retail Merchant Services 296

Sailthru

MARCH 8, 2018

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience? Personalization and omnichannel.

Omnichannel 60

Omnichannel Social Media Retail Shipping Costs 60

Kibo

SEPTEMBER 2, 2020

At scale, an engaging, personalized user experience (UX) can lead to better customer retention, recurring sales, and referrals. Product Recommendations. You’ve likely seen prompts and recommended products on retail websites before. Omnichannel Personalization.

Recommendation 62

Recommendation Omnichannel Customer Retention Customer Experience 62

lateshipment

APRIL 2, 2021

Take away – Despite the surge in online orders, it is practically difficult for SMBs like yours to compete with companies such as Amazon and Walmart, which have established dominance over the eCommerce market. Hybrid (omnichannel) marketing is the future now. And how you can do that, you ask? hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

iVend

OCTOBER 16, 2023

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. iVend helps retailers iVend helps retailers to capture and analyse customer data.

POS 105

POS Payment Services Payments Omnichannel 105

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. As the ecommerce market gets even more crowded, the prices will only continue to rise. I have a tremendous budget.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Algopix

OCTOBER 15, 2023

By aggregating data from various sources, businesses gain a comprehensive understanding of customer behavior, preferences, and pain points. This knowledge is essential for making informed decisions and tailoring marketing efforts to meet customer expectations.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel.

Consumer 269

Consumer Customer Experience eCommerce Technology 269

GetElastic

NOVEMBER 8, 2022

One specific passage from the report resonated with me, based on what I see from our customers every day: “Winning in e-commerce is not about optimizing the current business to play in a digital world. It instead reimagines business through an omnichannel-first lens. Merchandise Every Unique Product Experience, Without Custom Dev Work.

eCommerce 78

eCommerce Payment Services Retail Omnichannel 78

Omnisend

JUNE 15, 2021

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . By doing so, merchants can reach out to customers with much more precision.

Merchant Services 78

Merchant Services Marketing Customer eCommerce 78

RTP blog

JUNE 29, 2018

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Converting customer interest expressed in online channels into purchase is the agenda of every marketing plan, yet the rate of cart abandonment still stands at nearly 79% on average.

eCommerce 150

eCommerce Retail Omnichannel Mobile 150

Powerinbox

OCTOBER 4, 2020

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. What is multichannel advertising?

Multichannel 45

Multichannel Marketing Social Media Omnichannel 45