Forrester eCommerce
MARCH 26, 2024
To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.
Forrester eCommerce
DECEMBER 22, 2021
The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. I began my latest career adventure with Forrester in November, 2021. Together, we’ll accomplish great things. I have always focused on delivering […].
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Retail TouchPoints
APRIL 18, 2024
There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.
Retail TouchPoints
JANUARY 14, 2024
Microsoft has launched a new Retail Cloud Alliance (RCA) aimed at educating and empowering retailers to leverage cloud technology effectively. This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis.
Speaker: Jason Cottrell and Brian Walker
But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. Composable commerce helps meet these demands, but you've seen companies try complex approaches that ended up not working well.
Retail TouchPoints
MAY 16, 2024
Putting Today’s Technology to Work for Retail Healthcare It’s no secret that traditional healthcare can be frustrating — for patients and staff — due to repeat requests for the same information, long waits, inconsistencies between estimates and final bills, insurance claim mistakes and on and on.
Forrester eCommerce
JUNE 23, 2022
Sales Enablement Automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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