Remove articles tags Critical Issues
article thumbnail

IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Interconnected IoT devices, including GPS and RFID tags, allow retailers to track the entire journey of their products, from production to the customers’ sites. Predictive equipment maintenance.

article thumbnail

Technical SEO Audits: Tips For Successful Implementation

Kissmetrics

Customers excitedly click the link to read your article. That’s just one example of why technical SEO is so critical. Even if your site can be found, user experience issues, like page load times and confusing navigation, can still negatively impact SEO. That’s all washed away if your site isn’t mobile-friendly, though.

SEO 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

article thumbnail

How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

Computer vision at the edge would create more personalized shopping experiences that synchronize in-person, online and mobile interactions. Sensors, such as RFID tags, are attached to each product and communicate immediately when an item leaves the shelf. On the more sinister side, the hardware could be open to tampering and theft.

article thumbnail

Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

Customers excitedly click the link to read your amazing article. That’s just one example of why technical SEO is so critical. The future is mobile-friendly. First, let’s talk about mobile devices. Back in 2015, Google implemented a mobile-related algorithm change. Need to know more about Mobile First Indexing?

SEO 211
article thumbnail

How to Get More Traffic Using Bing Analytics

Kissmetrics

So when I say “Bing analytics” in this article, I’m referring to all the stuff within Bing Webmaster Tools. I won’t give you an exhaustive guide to the Webmaster Tools feature set here, but we’ll review Bing analytics’ most critical aspects and show you how they work. But, it is more like Google Search Console.

SEO 273
article thumbnail

eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Inflow Insights

Editor’s note: This article was originally published in 2019. A vague list of SEO factors — without a real, strategic workflow to follow — does little to solve any migration issues. If you don’t know why you’re fulfilling a checkmark, you leave your site vulnerable to even bigger issues later on. Review canonical tags.

SEO 108