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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. If you’re a small business owner trying to compete in the big leagues , this blog is for you. People will start to recognize your name and business.

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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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80 Brands Offering Mobile Storefronts Via ‘Swipe.Shop.’ for Holidays

Retail TouchPoints

Group Nine Media has launched a mobile commerce solution dubbed “Swipe.Shop” that will feature more than 80 bespoke digital storefronts and spotlight products/gifts for the holiday season. The mobile shopping experience will offer 50% of its products from small business owners, with 15% of all shelf space reserved for Black-owned businesses.

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Ikea, Lowe’s Target Business Customers with Enhanced Loyalty Programs and Services

Retail TouchPoints

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners.

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The Future of Retail, Reimagined

Retail TouchPoints

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. Here is a glimpse into the future of retail, reimagined. Retailers will need to evaluate how to bring the storefronts and exteriors alive even more. The Store On The Move – ‘Go Where the Need Is’ Retail.

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. Mobile continued strong on Cyber Monday, accounting for 37% of that day’s sales.

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The Facebook Retail Reinvention

RTP blog

By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. A Business Insider article made the statement clearly: “Companies first started selling things directly through Facebook in 2009. They all ended up closing their stores within a year.”