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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores.

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How Businesses Can Prepare For The Evolving Commerce Landscape

RTP blog

The Blurring Lines Of Multi-Channel Commerce Mobile itself is evolving, blurring the lines that traditionally existed between digital and physical commerce. Physical businesses are quickly realizing that they need a successful and effective mobile in-store strategy — beyond just tap and pay at the point-of-sale.

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How to get repeat customers: Proven strategies for success

Omnisend

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. The pandemic forced brands to re-think their go-to-market strategy. Learn More.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies. For years, retail brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

Wiser

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Building an advertising business is a significant investment that requires time, talent and technology expertise.

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