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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. In this day and age, it is imperative that retailers with a digital strategy implement customer journey mapping.

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Contactless Voice Payment Technology: A Retail Strategy for Bringing Customers Back In-Store

Retail TouchPoints

Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce is rapidly increasing the use of voice recognition technology. With this increasing use of voice technology in smart speakers and devices, voice-activated payments for purchases will continue to surge.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Many retailers are needlessly accepting shockingly low conversion rates when stronger ecommerce strategies could be driving much higher returns, without the need to invest more into campaigns or advertising. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Guide to Using Point-of-Sale Data for Intelligent Retail Execution

RepslyBlog

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.

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Creating A Frictionless Shopping Experience With Technology And Data

RTP blog

With technology that creates a seamless shopping experience and insights from your data. Technology That Transforms The right application of cutting-edge technology not only improves the shopping experience — it helps drive revenue and build trust with your customers. Rebecca Minkoff is an especially fascinating example.

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Pacsun Taps External Partner to Streamline U.S. Fulfillment

Retail TouchPoints

By handing operations off to Cart.com, Pacsun will be able to tap into the company’s “scale, proprietary technologies and operational expertise” to “enhance our efficiency and increase customer satisfaction,” said Russell Bowers, COO and CFO of Pacsun in a statement.

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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

For retailers relying on critical IT systems to support both in-store and ecommerce sales, outages from significant weather events can have a big impact on business. Having a smart backup power strategy can help prevent downtime and lost data as the threat of severe weather remains heightened.

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