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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Retail media’s rise. There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Excerpted from Modern Retail.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Paid Search Marketing for E-commerce. Here’s how it works: You choose a platform to market on, such as Google Ads.

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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Amazon now represents a constantly evolving, risk-taking platform the can change – and has changed – the retail space as we know it. Amazon has shown time and time again that it has a heavy influence in the entire digital advertising landscape.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Uncertainty is clouding the strategy that brands and retailers rely on to acquire new customers and grow profitably. Retail media platforms will expand and D2C resources will shift. “ We’ve seen two common themes.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As more consumers continue avoiding crowded public places , they’ll increasingly turn to online shopping to get their essentials. In fact, JD.com , China’s largest online retailer, has seen sales of common household staples quadruple over the same time period last year. January 2020 Marketing News Recap.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Published December 7, 2021 With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google.