Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). You get an accurate report of how many calls your business receives from your pay-per-click (PPC) ads vs. how many clicks from those ads take customers to your website. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

GetElastic

SEPTEMBER 15, 2021

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: We recommend optimizing your product data feed by following these best practices.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. I highly recommend businesses experiment with sponsored Snapchat filters. They can be incredibly cost-effective. Conclusion.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

NOVEMBER 4, 2020

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. On-page SEO and Usability Analysis. Content Organizing.

SEO 363

SEO Article Social Media Mobile 363

Inflow Insights

AUGUST 4, 2021

Here’s what we recommend: 1. In addition to metrics like revenue and ROAS, we recommend setting realistic targets for micro conversions and micro-KPIs, like: Link click-through rate Link cost per click Add to cart ratio. Finally, we recommend building and running your campaigns as early as you can swing it.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Kissmetrics

FEBRUARY 22, 2021

For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services. Satisfied customers are also more likely to recommend your services or product to others. According to an Adobe study, workers in the 18-to 24-year-old crowd are more likely to prefer email over any other channel.

Customer Retention 279

Customer Retention Document Improvements Information 279

Inflow Insights

JULY 8, 2019

Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit, etc. Our Recommended Call Tracking Tool. What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Callers into your business are the most engaged leads.

PPC 61

PPC eCommerce Multi-channel SEO 61

eCommerceFuel

AUGUST 2, 2023

This is part of the secret sauce of Amazon SEO. When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF

PPC 26

PPC Improvements Management SEO 26

Kissmetrics

JULY 31, 2021

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Consider using PPC ads to increase traffic in the first instance. Optimize your content for SEO so it ranks high in the search engine results.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

FEBRUARY 17, 2021

Based on studies of the brain, we know that beauty literally moves us to action. Here are a few of the ones I recommend the most. If I want to know more about how this will help me, I can scroll down the page to learn more about the domain overview, Top SEO pages, and keyword suggestions. Easy enough. The headline was a trigger.

Customer Retention 303

Customer Retention Article Marketing Other 303

VTNS Solutions

JUNE 9, 2019

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Data Analytic Insights and Recommended Mentions. SEO Insights and Resources. SEO is a major growth lever and it is not suprising that there are tons of articles dedicated to it.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Inflow Insights

AUGUST 11, 2021

Most online marketing — like PPC and paid social — is intrusive. Combined, these factors give email marketing a huge ROI: around 3,800%, according to multiple studies. So, we recommend starting with the strategies above to set your business on the path to significant improvement in holiday revenue this year and for years to come.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Inflow Insights

APRIL 17, 2020

Note: We’ve been helping eCommerce companies with their SEO for over a decade. If you’d like us to improve your search traffic, detect and fix content decay, or improve your SEO in any other way, you can start a conversation with us here. Tracking content decay is part of what we do in our SEO services. What Is Content Decay?

eCommerce 89

eCommerce SEO Article Other 89

SellBrite

JULY 28, 2020

Study current Amazon bestselling products. Study products similar to the one you want to sell. Are their descriptions SEO optimized ? We recommend taking a few minutes to read our Essential Guide to Product Procurement for more context on the following advice.). This is a key way to gain insight into what buyers want.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Markerly studied over 800,000 Instagram accounts, each with over 1,000 followers. People trust them, and they will trust what they recommend.

Social Media 359

Social Media Travel PPC Recommendation 359

SellBrite

NOVEMBER 26, 2019

Optimize Listings Using SEO. SEO is always changing, but there are still some best practices you can implement today that will help your products show up more frequently when people search for similar terms on Amazon. As proof, look at the following case study.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Kissmetrics

DECEMBER 4, 2020

Product SEO in Amazon. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. Amazon SEO is now a real thing. Amazon PPC Management.

Marketing 247

Marketing PPC SEO Channel 247

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

JANUARY 27, 2021

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more. That’s why I still recommend blogging.

Marketing 318

Marketing SEO Blog Live Chat 318

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

SEPTEMBER 16, 2019

It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

JULY 13, 2021

Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Free Samples. Everyone loves free stuff, including your customers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Another major theme in 2022 was attribution. customer match).

eCommerce 78

eCommerce Social Media SEO Payments 78

Inflow Insights

OCTOBER 3, 2017

As the marketing manager for a company that offers SEO services, I couldn’t pass up the opportunity to hear from the Wizard of Moz himself, Rand Fishkin. From headline (he recommends using usabilityhub.com to conduct preference tests) to layout (use Tobii to conduct eye tracking tests and Hotjar for heat-mapping).

Books 60

Books Recommendation Presentation SEO 60

Kissmetrics

SEPTEMBER 24, 2020

We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices. The company is also fully transparent about results and has multiple case studies showcasing their expertise. Everything.

Social Media 209

Social Media Recommendation Management Arts 209

Kissmetrics

OCTOBER 7, 2020

No doubt, creating high-quality, SEO-optimized content is the first step in the process. As proven by Backlinko’s study , the number of quality backlinks your content correlates with its ranking position on Google and other search engines. Do an original study for your brand. But on its own, it won’t suffice. Guest posting.

Marketing 234

Marketing Social Media Article Webinar 234

Ecommerce Platforms

MARCH 10, 2021

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. Semrush’s SEO Toolkit. Now, what does this imply exactly?

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Kissmetrics

FEBRUARY 1, 2018

Deals recommended for you. In almost every study you can find, personalization has the power to increase conversions across the board. At Home in The Country added Amazon-like product recommendations and increased revenue 13%. So one might be related to a “website,” while another is “SEO.”. Ad Campaign Interaction.

PPC 194

PPC Blog Information Books 194