Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

JANUARY 13, 2021

eCommerce PPC. We create a thorough strategy based on your business needs, create a sitemap and offer marketing, technology and brand recommendations. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. Our top services include: eCommerce strategy.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

JUNE 21, 2021

The data now made sense, and we were ready to make campaign recommendations. Want Short-Term PPC Results Like These? Want an experienced PPC strategist to take a look for you? Our eCommerce paid advertising experts are happy to audit your account and provide recommendations anytime. Autotagging Turned “Off” in Bing.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Blue Winston

NOVEMBER 6, 2020

I warmly recommend the use of these tools even to users who have basic knowledge about advertising. As you can see there is a significant rise in the number of Conversions, also thanks to using BlueWinston product PPC campaigns. Based on PPC campaigns and awareness raising. Florin Glod , Happypets.ro 2020 – 30.9.

PPC 52

PPC Presentation Recommendation Management 52

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Here’s a quick snapshot of the results we saw in this case study: Manual bidding beat automated bidding in all major metrics measured across desktop, tablet and mobile. Starting Work for a New PPC Client.

Improvements 88

Improvements PPC Mobile Management 88

Groove

JUNE 13, 2022

The team also utilized Optmyzr , a tool used for maximizing the value of a company’s budget for PPC ads , to generate recommendations for keyword opportunities and add relevant terms and negative keywords. For example, Groove Commerce adjusted an ad keyword type from “3m command hook” to a broadened tape-adhesive ad group. Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. Before anything else, we recommend scaling content production to target all of your important customer segments.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

NOVEMBER 6, 2020

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. So if you have either of these two goals, I highly recommend working with an Amazon marketing agency. Research and strategic recommendations. Another name for this is Amazon PPC.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). You get an accurate report of how many calls your business receives from your pay-per-click (PPC) ads vs. how many clicks from those ads take customers to your website. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Note: Want our personalized help and recommendations to get more B2B customers online?

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. The person already trusts your brand and is ready to give you their money because the personal recommendation came from a friend, family member, or colleague. Use Case Studies to Increase B2B Sales. Paid ads have a 200 percent ROI rate.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Facebook gave us an answer: the Facebook Brand Lift Study. What is a Facebook Brand Lift Study? Facebook Brand Lift Studies (also known as Brand Lift Tests) allow advertisers to measure brand awareness and favorability with a statistical degree of reliability.

eCommerce 90

eCommerce PPC Social Media Information 90

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. It’s for good reason that we recommend Shopping campaigns to all of our eCommerce business clients. The Challenges of Google Shopping. Want similar results for your eCommerce store?

PPC 103

PPC Apparel eCommerce Merchant Services 103

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Facebook gave us an answer: the Facebook Brand Lift Study. What is a Facebook Brand Lift Study? Facebook Brand Lift Studies (also known as Brand Lift Tests) allow advertisers to measure brand awareness and favorability with a statistical degree of reliability.

eCommerce 78

eCommerce PPC Social Media Information 78

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. I highly recommend businesses experiment with sponsored Snapchat filters. They can be incredibly cost-effective.

Social Media 266

Social Media Recommendation Consumer PPC 266

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Blue Winston

NOVEMBER 6, 2020

I warmly recommend the use of these tools even to users who have basic knowledge about advertising. Overview of campaign types in BlueWinston Comparison of results of PPC campaigns in Google Ads for the period 1.1. ierna , BlueWinston Based on PPC campaigns and awareness raising ? Florin , Happypets.ro 2019 – 30.9.

PPC 72

PPC Presentation Recommendation Management 72

Kissmetrics

FEBRUARY 1, 2021

Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing. These features allow you to study your audience and what they are consuming—and better tailor your content to them. This function’s primary focus is to improve the ROI of your content strategy and receive actionable recommendations.

SEO 355

SEO Social Media Improvements PPC 355

Inflow Insights

AUGUST 4, 2021

Here’s what we recommend: 1. In addition to metrics like revenue and ROAS, we recommend setting realistic targets for micro conversions and micro-KPIs, like: Link click-through rate Link cost per click Add to cart ratio. Finally, we recommend building and running your campaigns as early as you can swing it.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Kissmetrics

SEPTEMBER 20, 2021

As a niche business, however, I’d recommend looking for micro-influencers with more targeted audiences. I don’t recommend using all the platforms at once, as it can be difficult to master the nuances and optimize multiple campaigns at the same time. Studies show using someone’s name can have a powerful attention-grabbing effect.

Social Media 271

Social Media Shopify Magazine PPC 271

GetElastic

SEPTEMBER 15, 2021

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

DECEMBER 21, 2021

The Psychology of Inclusion and the Effects in Advertising by Microsoft Advertising found that the purchase intent of the most inclusive ad in their study was 13 percent higher than the next most appealing ad and 23 percent higher than the average. I recommend this thorough guide by the National Assembly of State Arts Agencies.

Article 277

Article Blog PPC Marketing 277

Kissmetrics

APRIL 14, 2021

I also recommend you use the keyword “Suggestions” provided under the main chart. When the search is complete, click on the PPC Keywords tab to see all of the keywords your competitor is advertising on. I recommend reviewing several competitors’ ads to see what types of offers resonate with your target market.

X-cart 307

X-cart Recommendation Customer Other 307

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. If not, I highly recommend it. A/B testing. Adjust based on trends.

Management 213

Management Marketing PPC Banking 213

ROI Revolution

JANUARY 27, 2022

In a presentation at SMX Next , Jonathan Kagan shared findings from a case study showing the relationship between organic and paid traffic. In the case study, paid ads were paused and organic traffic never fully absorbed the loss of paid traffic. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper.

SEO 78

SEO White Paper Shopify Mobile 78

Omnisend

FEBRUARY 24, 2021

The specific number varies by study, but it’s suggested that more than 60% of shoppers begin on Amazon. The technical term for this type of ad is PPC, which stands for Pay-Per-Click. Neither one is necessarily better than the other, and we recommend you use a combination. Our recommendation is to use both types of targeting.

PPC 97

PPC Recommendation Article Magazine 97

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. .

PPC 89

PPC Events eCommerce Recommendation 89

eCommerceFuel

AUGUST 2, 2023

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26

PPC Improvements Management SEO 26

Algopix

AUGUST 10, 2020

This means that there are growing opportunities for vendors if they study developing trends carefully. . Which channels do you recommend and what are the keys to wise expansion? I believe the latter will provide some serious competition for Amazon in the future. First of all, sell where your customers are located.

eCommerce 78

eCommerce Channel PPC Gifts 78

Inflow Insights

JULY 8, 2019

Our Recommended Call Tracking Tool. The tool we typically recommend to any business that isn’t currently tracking calls is CallRail * (Full Disclosure: We’re a CallRail affiliate because we use them and genuinely think the product is useful as per this section. What is Keyword Level Call Tracking (PPC Call Tracking)?

PPC 61

PPC eCommerce Multi-channel SEO 61

Kissmetrics

FEBRUARY 22, 2021

Satisfied customers are also more likely to recommend your services or product to others. According to an Adobe study, workers in the 18-to 24-year-old crowd are more likely to prefer email over any other channel. For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services.

Customer Retention 279

Customer Retention Document Improvements Information 279