article thumbnail

Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

With shoppers handing over personal and credit card information without batting an eyelash to online retailers, cybercriminals are presented with the perfect opportunity to strike. Fortunately, shoppers don’t just have to cross their fingers and hope threat actors overlook their shopping carts.

article thumbnail

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

This presents a challenge for retailers, as it’s essential to keep sufficient levels of seasonal stock to avoid missing out entirely, but disregarding other changes, such as the weather, can cause profits to plummet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Redefining the Post-Checkout Moment to Build Shopper Loyalty

Retail TouchPoints

One bad experience can have a lasting impact on your consumers, especially when customers are likely to share their stories with others and can readily do so via social media and public reviews. This is the perfect time for retailers to present relevant offers and deals to keep consumers further interacting with their brand.

article thumbnail

Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 370
article thumbnail

Shopify Starter Plan Review (July 2022): Sell on Shopify for Only $5

Ecommerce Platforms

Keep in mind that this is one of the best rates you can find to add ecommerce functionality to a website, or to strictly sell through social media. This way, you’re able to upload products and test out how the product pages and Buy buttons work on your social media sites or current website. There you have it.

Shopify 211
article thumbnail

We Increased Email Revenue 126% With Our Signature Klaviyo Jumpstart

Groove

The Groove Commerce team was presented with the challenge of importing Shambhala’s existing contact list, including suppressed profiles, from Bronto into their new Klaviyo account. The Abandoned Cart Flow. The last email in the abandoned cart flow reminds the customer that the offer will expire soon if they don’t take action.

article thumbnail

Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester research) thanks to abandoned carts. That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons.

Marketing 242