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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

ecommerce sales this holiday season are forecasted to reach $273 billion , a 1% year-over-year growth rate, according to the Salesforce Shopping Index , which tracks online data and preferences of 1.5 growth rate lags the projected global growth rate of 4% , which Salesforce forecasts will generate $1.19 billion consumers worldwide.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

Salesforce) The holiday season is one of the most profitable seasons for any business. Salesforce) If consumers are ready to open their wallets and splurge admist inflation, e-commerce brands should use this opportunity to make the most of it. Holiday marketing could be very different from marketing throughout the year.

eCommerce 244
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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. Both CLV and CLTV are common acronyms for Customer Lifetime Value and are interchangeably used.

eCommerce 130
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Salesforce Einstein for marketing: essential applications and features

365 Retail

However, for marketers, developing and executing such a strategy can be too challenging or impossible without martech, such as Salesforce Einstein. To be more specific, Einstein Analytics allows marketing teams to track and measure customer engagement and campaign performance, as well as overall marketing ROI.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 299
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The Best CRMs that Integrate with Shopify (Mar 2021): A Comparison of the Best Ecommerce CRM Solutions

Ecommerce Platforms

Handling customer contact information is tough enough without having to jump back and forth between your ecommerce platform and a useful customer relationship management tool (CRM). A CRM, or customer relationship management system, is a tool which assists in managing your company’s interactions and communications with customers.

Shopify 190
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Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Retail TouchPoints

Customer experience personalization is at a turning point. However, major leading retailers are now setting the standards for anticipating customer needs and fostering one-to-one relationships. Are you struggling to get customers to join your loyalty program? Study your data for gaps.