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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Costs per click (CPCs) continue to grow year-over-year, and predictions from Google and Microsoft indicate that this trend will continue for the Q4 2022 shopping season. Even if your product doesn’t benefit from seasonality, be cautious to keep up with advertising costs, which will be up across the board for Q4.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Climbing advertising costs. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Big box retailers and niche brands together will drive higher costs. “

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Fears over having products go out of stock may be part of what fueled some third-party sellers to price gouge on Amazon when the virus first started taking hold in the U.S. Some of the biggest culprits included a pack of two 12-ounce Purell hand sanitizer bottles being sold for over $100 and Clorox wipes being sold for 8x their typical cost.

eCommerce 204
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Video: Q4 2022 Holiday Trends

ROI Revolution

More consumers are doing price comparisons and looking at different shipping offerings. Around 70% of users are more thoughtful about their spending and are more concerned about costs. 81% of users have changed how they shop in order to manage costs, and 30% of shoppers are treating themselves but still looking for deals.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. 42% of consumers expect products to be more expensive this year. Business being good isn’t always a good thing. November 9.