Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21

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Payments Social Media Merchant Services Consumer 213

Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. To capitalize on this growing opportunity, brands, retailers and even grocers are sharpening their social media strategies and placing authentic content creation at the center of everything they do. Social platforms are the ultimate “digital watering holes.”

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Social Media Jewelry Accessories Download 270

Retail TouchPoints

SEPTEMBER 16, 2021

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes.

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Retail TouchPoints

JUNE 10, 2022

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce. in an interview with Retail TouchPoints.

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Retail TouchPoints

JANUARY 14, 2022

BNPL and Social Commerce Were Holiday Standouts. Social commerce played a small but significant role in terms of mobile sales. Salesforce found that 4% of global digital sales made on mobile devices were placed through social media apps, and 10% of mobile traffic originated from social media networks.

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Omnichannel Fulfillment Shipping Costs Social Media 285

lateshipment

DECEMBER 11, 2020

They will choose to shop online and will use social media websites to discover gift ideas. All you need to do is to increase your brand visibility and build an effective social commerce campaign. Let’s talk about social commerce in more detail. What is Social Commerce? Social Commerce Best Practices.

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Social Media eCommerce Gifts Article 246

Retail TouchPoints

JULY 28, 2021

Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later by news of the acquisition of shoppable content solution APPRL. Social commerce is expected to account for $84 billion in U.S. millennial and Gen Z consumers already using social to shop.

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Payment Services Comparison Shopping Banking Magazine 264

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

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Social Media Customer Retention Technology B2C 233

Retail TouchPoints

JULY 23, 2020

In other words, since marketers have been directing the user journey to their e-Commerce site to complete the purchase, it only saw a tiny portion of the customer journey and the very top of the marketing funnel. By adding a real social commerce component to the platform, Facebook now has much better information about real purchase intent.

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eCommerce Social Media Channel Download 216

Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms.

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Social Media Payment Services Shipping Costs Information 167

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. Moving from Influential to Instrumental.

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Social Media BigCommerce Events eCommerce 293

BigCommerce

DECEMBER 15, 2020

Social media has transformed the marketing space over the last decade, and now social commerce follows a similar narrative. In…

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Social Media Customer Marketing 384

ecomdash

SEPTEMBER 15, 2021

What is social commerce? The post Beginner’s Guide to Social Commerce appeared first on Ecomdash. We define it and list platforms that currently offer selling options, and some tips to remember as you get started.

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Shopping Carts 146

Retail TouchPoints

JULY 29, 2021

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.

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lateshipment

DECEMBER 11, 2020

One such being the relatively new but growing trend of social commerce. All you need to do is to increase your brand visibility and build an effective social commerce campaign. But before that, let’s talk about social commerce in more detail. What is Social Commerce? Forever 21.

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Social Media eCommerce Article Customer Loyalty 130

Retail TouchPoints

NOVEMBER 2, 2022

to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform. SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. in a statement.

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BigCommerce eCommerce Platforms Omnichannel eCommerce 244

GetElastic

OCTOBER 7, 2021

While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. As I peruse social media for the next thing I must have, I’ve noticed a few app’s best practices catch my eye, and keep my cart full. Incredibly endearing, addictive, and worth a follow.

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eCommerce Social Media Comparison Shopping Mobile Payments 146

GetElastic

JUNE 8, 2023

Like many tech trends that originate in China , social commerce seems promising for U.S. However, given the economic pressures of late 2022 and 2023, some social giants like Meta have dialed back their investments in native social commerce channels. According to eMarketer , social commerce sales grew 34.4%

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Merchant Services Social Media Customer Data Channel 78

Forrester eCommerce

JANUARY 19, 2022

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

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Social Media Customer 370

ChannelSale

DECEMBER 4, 2023

In the rapidly evolving world of e-commerce, retailers must stay ahead of the curve. Social commerce is one of the most significant trends to catch on in recent years. Online shopping and social media have changed how consumers interact with brands and choose what to buy. What Is Social Commerce?

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eCommerce Social Media Retail eCommerce Marketing 52

BigCommerce

SEPTEMBER 30, 2021

Pumpkin spice is in the air and the holiday season is upon us. And with holiday sales expected to spike…

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Omnichannel 388

RIS News

SEPTEMBER 25, 2023

TikTok is reshaping the world of social commerce, introducing shoppable content to its platform and leveraging the power of influencer marketing.

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Marketing 88

Salsify

APRIL 4, 2024

What do an office chair, pink pans, and peptide lip treatment all have in common? They all went viral on TikTok, amassing millions of views and sales from shoppers eager to avoid missing out.

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Social Media eCommerce 68

Kibo

JULY 21, 2022

We addressed the skyrocketing use of social commerce in a recent post because it’s an important retail trend. Social platforms present a seemingly perfect retail landscape. But while consumers continue to embrace social commerce (global sales on social platforms are expected to reach $1.2

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Merchant Services Payment Services Social Media Retail 93

Salsify

MARCH 12, 2020

With social commerce, also known as social shopping, the size of the pool is unprecedented — in both size and range. Expanding your pool of prospects is one way to gain market share and grow sales. This pool is also highlight targetable.

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Marketing Social Media Omnichannel 148

RetailDive

FEBRUARY 20, 2024

Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.

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Online Retail Social Media Retail 130

BigCommerce

APRIL 25, 2022

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…

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BigCommerce eCommerce 369

Salsify

MARCH 7, 2023

After a long day of work, you’re scrolling through your Instagram feed when you spot the cocktail napkins you’ve been on the hunt for, posted by your favorite home goods shop.

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Salsify

JANUARY 17, 2020

Beauty products are omnipresent on social media, and channels are quickly becoming new battlegrounds for market share with the rise of social commerce. Brands not already utilizing social media risk getting left behind.

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Social Media Channel Marketing 142

Ecommerce Guru

JULY 27, 2023

Introduction: In the rapidly evolving landscape of modern business, integrating social media and e-commerce has become a game-changer. Social e-commerce, […] The post <strong>The Importance of Social E-commerce in Modern Business</strong> appeared first on Ecommerce Guru.

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eCommerce Social Media Games eCommerce Marketing 52

Salsify

SEPTEMBER 8, 2023

Your customers are browsing social media every day. By 2027, Statista predicts that there will be nearly 6 million global social media users.

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Social Media Customer eCommerce 147

Bootstrapping Ecommerce

FEBRUARY 19, 2019

Sell your products directly on your social media with these social commerce selling tips! The post Social Commerce: 5 Tools to Help You Sell Directly Through Social Media appeared first on Bootstrapping Ecommerce. Step-by-step instructions help you get started.

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Social Media eCommerce Conversion Optimization 143

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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Social Media Beauty and Health Multichannel eCommerce 279

Retail TouchPoints

OCTOBER 16, 2020

stake in the social media platform’s U.S. The retail giant also is in talks with TikTok owner ByteDance regarding ways to make social commerce easier and more appealing for U.S. Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC.

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Shipping Improvements Social Media Apparel 131

Salsify

NOVEMBER 18, 2021

social commerce sales will hit $36.62 Social commerce brings tangible opportunities to drive sales and create loyal customers, and many brands are using it to their advantage to reap serious rewards. According to eMarketer , U.S. billion in 2021.

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