Remove solutions offline-to-online
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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. TikTok also has reported that the platform delivers an online retail ROAS that is 3.5X to 2X better than other media channels.”

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Online or Offline Sales? Why not Both?

Retail TouchPoints

There are some products consumers will never feel entirely comfortable buying exclusively online. While online sales of cars have improved thanks to companies like Carvana and Vroom, most people still want a test drive to kick the tires, as the saying goes, before closing the deal. Mattress sales are not all that different.

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Puma Sees 19% Bump in AOV Following Shift to Google Cloud

Retail TouchPoints

Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online experience with enhanced personalization and more efficient data management processes. ”

eCommerce 247
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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions.

Retail 257
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Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Retail TouchPoints

Using customer transaction data to measure the impact of digital marketing campaigns on online and offline sales, this method helps marketers gauge the effectiveness of campaigns driving sales revenue for brands or clients. Marketers will soon need to strategically rethink their measurement methodologies.

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Shopify POS vs Clover POS (Apr 2022): Which is Best?

Ecommerce Platforms

With both Clover and Shopify, you can sell products online and offline, manage payments from a multitude of different sources, track your inventory and so much more. Clover operates in a slightly different way to some POS solutions, as it requires you to enter into a merchant account with the parent company Fiserv, or third-party.

POS 209
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Relationshop Empowers Regional Grocers with Stor.ai Acquisition

Retail TouchPoints

Digital engagement platform Relationshop has acquired global ecommerce company Stor.ai, which offers a solution that supports regional grocers by cultivating omnichannel engagement with consumers. allows Relationshop to cultivate an intelligent commerce — or “icommerce” — approach to omnichannel solutions. The acquisition of Stor.ai