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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies. He founded one of the first new media agencies in 1991 and social media agencies in 2003. Chucking the expensive commercials.

Marketing 244
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

My recommendation is to get this plan done this year. Start a Slack channel or whatever internal system you use to track these things. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. We might hit the next phase of the metaverse sooner than you think!

Article 264
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Customer Showcase: Clear Solutions – Premier Glass Repair Products

Lemonstand

Based in Calgary, Alberta, Clear Solutions has been a provider of premier windshield repair supplies since 2003. Our primary channel for growth has been the facilitation of training, both online and in-person at our workshops. Would you recommend LemonStand to others who need an eCommerce site? Store set-up time matters.

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Macy’s Underwhelms With New ‘Shrink To Grow’ Strategy

Steve Dennis

In fact, much of Macy’s CEO Jeff Gennette’s presentation this morning was eerily reminiscent of one I shared with the Sears board in 2003 shortly before I departed. It was followed by CMO Rich Lennox laying out a customer segmentation analysis and strategy that closely mirrored work we did at Neiman Marcus in 2007. Optimizing to extinction.

eCommerce 151
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Customer Showcase: Beads in Bulk – Wholesaling Beads Worldwide

Lemonstand

Based in Metro Atlanta, GA, Beads In Bulk has been involved in the wholesale distribution of beads and related products since 2003. After getting married and moving to the United States, I finally got a chance in 2003 to fulfill my dreams and beadsinbulk.com was born. Would you recommend LemonStand to others who need an eCommerce site?

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With Kenmore Deal Amazon Is A Winner. For Sears, Not So Much.

Steve Dennis

Way back in 2003 I was Sears’ VP of Strategy and my team was exploring options for our major private brands. And to make a long story a bit shorter, a number of recommendations were made, none of which were implemented in any significant way. On the other hand, for Sears, it smacks of desperation. First, some context.

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The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results

Demac Media

We still recommend that retailers achieve compliance. If you run a commercial business that uses an electronic channel to promote or sell your products and services, we recommend that you achieve CASL compliance immediately. Urgent CASL Information: You’re at Risk! Reality Check. #1 1 – No one likes spam. #2