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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. She left a prestigious Wall Street position to start the company; similarly, Ken left a career in finance to join the company in 2007.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Many digital natives here saw their parents lose almost everything in the 2007 global economic crisis.

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. It’s consistently found to be more effective than Facebook, Twitter, Instagram, and other social channels. Stay Active on Social Media.

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How to Target Generation Z Through Paid Ads

Kissmetrics

The oldest Gen Zers turned 10 in 2007, the year Apple launched its first iPhone. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties. Create Paid Ads for Multiple Social Channels to Reach Generation Z.

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How Sweetgreen Launched its Summer Rewards Program

Smile.io

Sweetgreen was started in 2007 by three college students and now has over 4,000 employees. Online communication from Sweetgreen used a mix of in-app promotions, emails, landing pages, and a mix of social media content in the form of Instagram Reels and TikToks. Sweetgreen knew the buying journey is different for every customer.

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5 Millennial Stats Marketers Need to Know

Sailthru

Now 26-40 years old, Millennials, also referred to as Gen Y, saw their parents impacted by the 2007-2009 Great Recession and now make up the majority of parents to children under 18. Even though they are the first generation of social media natives, email remains one of the most powerful channels for reaching Millennials.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

While Parkhurst couldn’t divulge exact numbers, he did share that after just three months, TikTok was already quickly approaching the company’s top five selling channels. We don’t even see TikTok as a social platform anymore; we see this as an entertainment platform ,” added Parkhurst.

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