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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. Furthermore, those that increased their media investments benefitted from a 17% growth in incremental sales.

Marketing 312
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NRF 2023: Saks OFF 5TH CEO Foresees Smooth Sailing for Off-Price Despite ‘Choppy’ Economic Waters

Retail TouchPoints

We’ve done a lot of work on understanding what happened in the 2008 time period [the last major economic recession], and off-price was more of a ‘U’ — it doesn’t go down as far, and it comes back quicker versus a ‘V’ rebound. 15, 2023. “We’ve I think the off-price industry will [fare] well in this volatile environment.

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Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

Kissmetrics

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. 3 Reasons Why Social Media Is Pay to Play in 2021. Sure, paid social media costs money.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. This marketing software lets you drive revenue with lead management, mobile marketing, and more. Basically, it makes personalized messages simple.

Marketing 362
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Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity

BigCommerce

2008 – Push notification technology launched. 2011 – Bootstrap Mobile-First CSS Framework, Snapchat, WeChat all launched. In many countries, mobile commerce makes up a much more significant portion of online sales. Here are the top 5 countries for mobile commerce (again not including the U.S. And guess what?