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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This is an opportunity to activate new channels and make sure their messages are being seen by customers through different mediums.

Retail 246
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Now Mailchimp has added SMS marketing to our offerings, giving our customers a new channel to drive results through their integrated marketing strategies. Taking the time to understand your customers and what they care about, and then showing up in authentic, human ways, goes a long way to nurturing the relationship with your customers.

Marketing 264
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

At the time (2010), this was unheard of. Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. Graham outlined how the mobile phone is a core part of the customer journey and consumers’ lives.

Mobile 100
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In 2010 , adults in the U.S. spent an average of 50 minutes on mobile devices, according to eMarketer; jump to 2021 , and that number has more than quadrupled, to 3 hours 46 minutes. and What do retailers, brands and social media platforms have to do to get there? There’s no time to waste, because consumers are already there.

Consumer 312
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ShipStation Review (Jan 2023): What You Need to Know

Ecommerce Platforms

ShipStation was founded in 2010 and is based in Austin, Texas. By integrating with all your sales channels (see our section on integrations), ShipStation allows you to manage orders from just one platform. Alternatively, suppose you don’t want to use one of ShipStation’s sales channel integrations. Mobile App. Royal Mail.

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ShipStation Review (Jan 2023): What You Need to Know

Ecommerce Platforms

ShipStation was founded in 2010 and is based in Austin, Texas. By integrating with all your sales channels (see our section on integrations), ShipStation allows you to manage orders from just one platform. Alternatively, suppose you don’t want to use one of ShipStation’s sales channel integrations. Mobile App. Royal Mail.