article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 195
article thumbnail

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. These are games, but they’re also places where Gen Z are just being and spending time with friends.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 289
article thumbnail

3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few. Amazon did that way before anybody else even entered the game; they just never sold it.”.

article thumbnail

Content Marketing in 2021 and Beyond

Kissmetrics

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. In 2014, social media was becoming the place to post your content. Facebook is the primary distribution channel for content. YouTube and Facebook video are becoming must-haves in the digital marketing game.

Marketing 311
article thumbnail

Do You Know About These Emerging Retail Trends?

OrderDynamics

The hype has been building around drone delivery since Amazon made headlines by unveiling their plans on 60 Minutes in 2014. Since then, we’ve seen even more seemingly outrageous announcements, including Walmart getting into the game. Now it has laid down the gauntlet in omni-channel. Instant Pickup Is Happening Now.

article thumbnail

Content Marketing in 2018 and Beyond

Kissmetrics

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. In 2014, social media was becoming the place to post your content. 89% of B2C marketers list it as their most used channel, while an even higher 92% of B2B marketers use it, second only to email at 93%. For marketing?

Marketing 205