PPC Strategies & Optimizations for 542% ROAS on Google and Facebook
BigCommerce
MARCH 23, 2017
For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers. Of course, with so much opportunity comes a cost.
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