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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Everyone has heard of Chat-GPT and generative AI by now, and smart retailers are wondering how to best leverage these cutting-edge technologies safely. These same technologies can be leveraged over the phone and produce an equally elegant and effortless customer experience.

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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

These days it’s easy to feel a bit too reliant on your marketing technology. This technology relies on the human element to succeed, and that’s where your role as a technologist comes into play. This technology relies on the human element to succeed, and that’s where your role as a technologist comes into play.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

consumers, 33% joined new loyalty programs last year to save money, and 43% of UK shoppers use the loyalty programs they already belong to more frequently. This has created a pool of consumers primed to be motivated by loyalty program initiatives. He joined as chairman in January 2016, moving to CEO in September 2016.

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Post-Merger Culture Clashes Can Imperil Innovation

RTP blog

That difference can be in the products it makes, the technology it uses — even the way it advertises and sells a boring commodity item. Un)Happy Hour At Jet.com The Walmart acquisition of Jet.com in August 2016 has been seen as a win-win for both entities overall, but apparently there have been a few rough spots on the road.

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The Keys To Providing Great Customer Experience: Listen And Respond Quickly To Loyalty Program Feedback

RTP blog

No One Gets Marketing Right Every Time (The Key Is To Keep Listening And Adapting) Knowing customers’ shopping preferences is a crucial capability for merchants all around the world. Australian supermarket chain Woolworths changed its loyalty program three times between 2015 and 2016 trying to find one that resonated with its customers.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

Assess Your BOPIS Technical Competence It’s never been truer: to compete, gain and retain customers, it’s crucial that retailers give shoppers the flexibility to buy and shop how they want. However, to execute flawless BOPIS, you’ll need underlying technologies that enable a smooth transaction. Here are five essential ingredients: 1.

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The Value Of Perception In The Online Experience

RTP blog

According to the Baymard Institute’s 2016 study , 27% of consumers said that they abandoned their shopping cart due to a complicated checkout process, while Adobe found that 38% of people will stop engaging with a web site if the content/layout is unattractive.