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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. Social media advertising and how to leverage it. billion worldwide social media users across all platforms. But how does a Gen X justify the cost?

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Wine Ecommerce: How To Sell & Ship Wine in 2018

BigCommerce

Whether you compare it to grocery stores, convenience stores, or independent wine shops, winery D2C shipping continues to be the leading retail channel. According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. In 2017, online sales of beer, liquor, and wine increased by more than ?

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Facebook ads for the holidays with 3 examples you can steal

Omnisend

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 With that in mind, it’s no surprise that Facebook’s average cost per 1,000 impressions (CPM) is highest in December and November. Reading Time: 6 minutes. trillion in 2020. Holiday CPM. Mobile usage.

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6 Advanced Affiliate Marketing Strategies to Try

Kissmetrics

You’ve poured a ton of time into creating a blog. Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. Choosing great products to promote is about more than just picking categories that are generally aligned with your blog. Basically, it’s commission-based sales.

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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

Kissmetrics

If you have too many shipping options on your site, you’ll deter customers who want their products quickly. As many as 80% of American shoppers say that shipping price and speed are very or extremely influential in determining where they shop. Especially online. The rise of online shoppers has also shortened consumers’ patience.

eCommerce 234
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

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Back-to-School 2017: Your Digital Marketing Study Guide

ChannelAdvisor

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. Make sure you’re offering competitive pricing to shoppers looking for the best deal.