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Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 306
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Top Tech Trends of Customer Loyalty Programs for eCommerce in 2022

Prisync

What are some of the most successful technologies that will be shaping the E-Commerce loyalty programs in 2018 and beyond? Find out more in this post.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. The post 6 Valuable Lessons from Etail East 2018 appeared first on Zaius. Startups can’t do that.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Companies benefit equally from the responsible use of data, in the form of greater customer loyalty or better engagement with information their customers actually care about. First, creating more clarity into how data is used and why it can improve transparency for customers. The tide is turning.

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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

These days it’s easy to feel a bit too reliant on your marketing technology. This technology relies on the human element to succeed, and that’s where your role as a technologist comes into play. You, the marketer, are the one who chooses how to implement, use, and succeed in using new technology. Rest assured that won’t happen.

B2C 170
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An Advanced Approach To Fraud Protection

RTP blog

Javelin’s 2018 Identity Fraud Report found account takeover fraud tripled in 2017, resulting in $5.1 Protection now requires a much more advanced approach, and in 2019 we’ll start to see retailers leveraging advanced technology to stay one step ahead. As Senior Vice President, Technology Services, KC Fox heads Radial’s technology team.

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Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

RTP blog

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. This is why Nordstrom’s recent acquisitions of BevyUp and MessageYes are intriguing.