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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester eCommerce

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail.

B2C 351
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2021 B2C Marketing Priorities In Europe

Forrester eCommerce

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 371
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SaaS: Is B2B Revenue Better than B2C?

FastSpring

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. In fact, it’s telling that the number of publicly-traded PLG-led companies nearly quadrupled between 2015 and 2020. How B2B and B2C Are Converging.

B2C 146
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

B2C 170
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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Companies that sponsor teams often get their logo on uniforms or the teams agree to consume their product exclusively whenever they’re on camera. Is it the right fit for your business? It might be.

B2C 312
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How to Use Voice as a B2C Acquisition Channel

Optimizely

With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers.

B2C 207
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In Times Of Crisis, Empathy Fuels Loyalty

Forrester eCommerce

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors.

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