What is Programmatic Buying For PPC?
Kissmetrics
APRIL 22, 2021
Advertisers can now leverage machine learning and artificial intelligence (AI) technologies to automate the ad buying process in real-time. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. billion in 2020 and is expected to reach 155 billion in 2021.
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