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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. Plus it also allows customers to learn more about a product or company.

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Petco Unleashes Rover.com to Offer Additional Services

Retail TouchPoints

Petco has partnered with online marketplace Rover to provide its pet parent customers with access to pet sitting, boarding and dog walking services directly from the retailer’s website. As a treat, first-time customers will receive a $10 discount on the services. But other pet care retailers are vying to be leader of the pack.

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With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery

Retail TouchPoints

Amazon has launched new local selling capabilities that will allow its third-party sellers to offer same-day store pickup and fast delivery for customers in their area. Our research shows that many customers will opt for local pickup when given the choice. Walt’s Television , a longtime Amazon seller with a store in Tempe, Ariz.

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Tips for shipping success during the 2021 holiday season

Omnisend

The 2021 holiday season is already different from holiday seasons of the past, starting with manufacturing and trickling down to shipping. We’ve got some proactive measures you can take to navigate these challenging times and work toward keeping your customers as happy as possible. Customers expect the ability to make returns.

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

ASOS acquired the Topshop brand portfolio from Arcadia Group in February 2021. . For example, customers will be able to pick up Asos.com orders at Nordstrom and Nordstrom Rack stores beginning this fall. The companies also are in discussions to create multichannel showcases for several ASOS brands for Nordstrom customers.

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Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.