The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Retail TouchPoints
JULY 7, 2021
Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing, but it wasn’t a fully standardized marketing technique. Experts predict that brands will spend $15 million on influencer marketing by 2022. – Business2Community , May 2021.
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