Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

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Social Media Marketing Shipping Costs SEO 293

ROI Revolution

JULY 22, 2021

Published July 22, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. As with Facebook’s, one benefit of this feature is it allows marketers to easily A/B test organic content and get performance data before pushing it out to a larger audience.

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Social Media Events Clothing Other 78

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. growth in 2021 after growing 6.2%

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Social Media B2B Food and Beverages Download 78

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. 10 Tips for Engaging eCommerce Social Media Holiday Ads. Use seasonal ad creative.

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Social Media eCommerce Gifts Recommendation 134

Forrester eCommerce

APRIL 29, 2021

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

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Channel Social Media Download B2B 535

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

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Marketing Payment Services Payments Events 362

365 Retail

MAY 27, 2022

The space Dr Esho MD will host in Flannels’ Liverpool store is a social media ready clinic with 4K live streaming screen which transmits to the shop floor, along with a bespoke Hydrafacial suite and Alma laser suite with the most advanced lasers and energy based machines available for Dr Esho’s loyal customers.

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Social Media Fashion Supplies Beauty and Health 138

lateshipment

AUGUST 16, 2021

A sigh of relief for retailers and huge expectations for retailers towards the Holiday season as the eCommerce industry has looked good so far in 2021. However, with no such leash on the spending capacity, total US Holiday retail sales in 2021 are predicted to rise 2.7% eCommerce 2021 Holiday Calendar for Marketing Campaigns.

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Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

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Marketing Games Download Social Media 270

ROI Revolution

JUNE 18, 2021

Published June 18, 2021. The question on the minds of brand marketers everywhere today is: How do I tell our brand’s story in a memorable way? As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. At its core, branded content is storytelling.

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Social Media Channel Marketing Information 78

Kissmetrics

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. 2021 SaaS Trends that Affect Brand Advocacy. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

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Social Media B2B Games Marketing 320

Kissmetrics

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

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Retail TouchPoints

FEBRUARY 1, 2021

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? In 2021, omnichannel excellence will continue to become an essential point of differentiation, particularly for those retailers that don’t own their category. These are four with staying power: 1. Voice commerce.

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Elevate your content.

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Retail TouchPoints

MARCH 26, 2021

Tommy Hilfiger has appointed Alegra O’Hare as Chief Marketing Officer of Tommy Hilfiger Global, effective April 12, 2021. In this role, O’Hare will develop and execute global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers.

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Marketing Social Media Omnichannel Apparel 264

Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. There’s no time like the present to reap the rewards of D2C marketing. Tom Treanor is the Chief Marketing Officer for Treasure Data.

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Small Business Retail Retail eCommerce Social Media 234

Retail TouchPoints

AUGUST 30, 2022

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. The national ad spot will air across linear and streaming TV and social media, featuring a cast of creators and beauty influencers.

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Beauty and Health Marketing Social Media Supplies 272

Retail TouchPoints

OCTOBER 4, 2021

The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. The 2021 holiday season will mark a golden opportunity for retailers to get a head start on this process by directly gathering data from customers during a high traffic period. “

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Merchant Services Payment Services X-cart Supplies 313

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Retail TouchPoints

APRIL 24, 2023

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized.

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Social Media Electronics Accessories Clothing 257

Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

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Social Media Improvements Information B2C 329

Groove

DECEMBER 23, 2020

Integrating social marketing efforts with social selling will help to convert followers into customers. Connect Social Marketing to Social Selling. Connect Social Marketing with Social Selling. Offer Native Mobile eCommerce Checkouts. Apps vs Mobile-Optimized Experiences.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

ROI Revolution

JULY 20, 2020

Welcome to our July 2020 Social Media Water Cooler. Facebook warned that advertisers may notice an impact to their campaigns depending on the degree to which they market to people in California. TikTok is ready to take its social media advertising to the next level with the launch of a new platform: TikTok for Business.

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Social Media Article Information Marketing 78

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. The key is to avoid early mass media investment.

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Marketing Omnichannel Channel Social Media 310

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

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Blog White Paper SEO Marketing 158

Retail TouchPoints

JANUARY 27, 2021

And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. According to IMF , the global economy contracted by 4.9%

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Retail Social Media Channel Multichannel 279

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. As with any successful marketing campaign, you’ll need to start with a plan.

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Marketing Social Media SEO Presentation 357

lateshipment

DECEMBER 11, 2020

Social commerce is the use of social media websites like Facebook, Instagram, and Pinterest for marketing and sales purposes. Social commerce campaigns aim to boost social interactions such as retweets, likes, link clicks, and shares and to drive sales. The Best Social Media Platforms for Social Commerce.

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Social Media eCommerce Article Customer Loyalty 130

Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. Department of Commerce.

SEO 258

SEO Gifts Shipping Costs Beauty and Health 258

Ecommerce Platforms

SEPTEMBER 27, 2021

If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method.

Merchant Services 210

Merchant Services Marketing Article Social Media 210

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Greg Zakowicz is a Senior Ecommerce Expert at Omnisend.

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Marketing Shipping Costs Shopping Carts Channel 318

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. billion in 2021. This generation is much more about self-gifting.

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Social Media Marketing Gifts Channel 267

Ecommerce Platforms

MAY 18, 2021

Not only to add extra functionality to your site but also to help you manage other aspects of your business – customer service, marketing, lead generation, etc. Schedule social media posts. In light of that, we're revealing some of the best small business software options on the market today. Edit video content.

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Social Media Live Chat SEO Management 210

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. B2B marketers must boost their mobile efforts to capitalize on this rapid trend.

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B2B eCommerce Payment Services Marketing 145

Kissmetrics

SEPTEMBER 3, 2021

As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These include: Email Marketing. What Is MarTech? Content Management.

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Retail TouchPoints

DECEMBER 28, 2023

Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores. Rawlinson joined The Container Store in 2021 with more than 20 years of experience in digital retail.

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Social Media Customer Experience eCommerce Management 254

Ecommerce Platforms

APRIL 7, 2021

If you're on the lookout for some free email marketing software, then you're in the right place! These are the leading free email marketing services that are making their mark in 2021. After scouring the market for a while, here's the final lineup we've landed on: Sendinblue. SMS marketing. ConvertKit. MailerLite.

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Marketing Payment Services WooCommerce Mobile 173