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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. This is no longer science fiction.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority. And he’s not alone. The future looks exciting.

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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

The buyer trend for more online and digital experience was already present in the market pre-pandemic, which is why some were ahead of the game as early adopters, but why companies did not prioritize would be interesting 2020 hindsight to learn from. Buying behavior has shifted and we the buyer are expecting better, multi-channel experiences.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). In 2022, global retail media revenue reached $101 billion, according to GroupM.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members. Berlind: One thing we’ve done is add technology tools that allow shoppers to find the right products, and we also introduced live beauty help on both sephora.com and our app.

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

“There are different ways to join a family business — some people go in guns blazing, but that’s not really me,” he said during a session at the NRF Big Show earlier in 2022. Natori’s ecommerce ecosystem also has evolved over the years to further differentiate its digital channels from its department store offerings.

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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans.

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