3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences
Retail TouchPoints
NOVEMBER 6, 2023
As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6 A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.
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