Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023
365 Retail
FEBRUARY 10, 2023
Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.
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