Retail TouchPoints

DECEMBER 10, 2021

In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Google has pivoted to deliver consumers what they are most often searching for by updating its search algorithm to favor informational content over both product-related content and transactional websites in search engine results pages.

Search Marketing 246

Search Marketing Consumer Books Marketing 246

Digital Doughnut

MARCH 9, 2023

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks for any business.

Marketing 115

Marketing Customer Search Marketing Technology 115

Digital Doughnut

JULY 17, 2023

Social media marketing can be immensely rewarding when done right. Using the best images in the correct manner will get you the desired results from your marketing efforts. There are multiple aspects that a brand should care of. Content is important but so are graphics.

Social Media 98

Social Media Marketing Search Marketing 98

ROI Revolution

JUNE 27, 2023

It’s the second half of 2023. The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Keep reading to uncover some of the exciting digital marketing strategy wins our clients have achieved this year. A little bit of inspiration can go a long way.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ROI Revolution

JANUARY 13, 2020

Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. 2020 Is the Year of Clear Vision.

Marketing 174

Marketing Social Media Mobile Consumer 174

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. billion in 2023.

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

JULY 18, 2023

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. YouTube has been around since 2005.

Consumer 78

Consumer Social Media Download Blog 78

Digital Doughnut

SEPTEMBER 6, 2023

A website SEO audit involves assessing various aspects of a website to identify areas for improvement and optimize its performance in search engine rankings. There are plenty of steps that - both small and large - that will help improve the overall visibility, traffic, and performance of your website this year.

SEO 52

SEO Improvements Search Marketing Marketing 52

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

PPC 78

PPC Mobile Social Media Search Marketing 78

Omnisend

DECEMBER 21, 2022

That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. Instead, what’s going to work can be summed up in two words: retention marketing. Brands not focused on retention marketing…are struggling”. Reading Time: 8 minutes.

eCommerce Marketing 158

eCommerce Marketing eCommerce Shipping Costs Marketing 158

Digital Doughnut

APRIL 3, 2023

Come 1st July 2023, standard Universal Analytics properties will stop processing data. Google Analytics 4 is the next-generation measurement solution. But what are the key differences between GA4 and UA?

Search Marketing 98

Search Marketing Marketing 98

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% In 2023, digital video advertising spending will reach $78.45

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

JULY 29, 2022

Initially, Google planned to start the cookie deprecation process in early 2022, but announced in June 2021 that the date would be pushed to late 2023. Google says they have consistently received feedback that developers and marketers need more time to test the cookie alternative before cookies are completely deprecated.

Blog 78

Blog Other Marketing Search Marketing 78

Ecommerce Platforms

MAY 24, 2023

With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools. In this article: What is an AI Marketing Tool?

Marketing 118

Marketing Payment Services SEO Social Media 118

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use.

Consumer 78

Consumer Social Media Multi-channel Events 78

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

AUGUST 30, 2022

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward.

Channel 78

Channel Article Events Blog 78

ROI Revolution

SEPTEMBER 24, 2021

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. How can you feel confident that you’re making the right decisions about your brand’s digital marketing strategies? That will grow to $174.93

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

ROI Revolution

SEPTEMBER 6, 2022

If you haven’t already switched over to GA4 , make sure you do ASAP so that you’ll have accurate year-over-year data for the 2023 holiday season! Many ecommerce providers like Black Crow and Shopify offer resources to provide more accurate tracking. ROI 2022 Holiday Ecommerce Strategy Tip.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

JUNE 8, 2023

Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform can easily become overwhelming – especially when the insights from the data are crucial to your organization.

Merchant Services 78

Merchant Services Payments Webinar Events 78

ROI Revolution

AUGUST 26, 2022

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward.

Events 78

Events Channel PPC Webinar 78

Retalon

AUGUST 22, 2023

Ecommerce continues to rapidly gain market share year after year. In this comprehensive blog post, we will overview the 10 most critical ecommerce KPIs that online retailers should monitor in 2023 to run a high-performing business. CLV represents the ultimate value of your marketing and retention strategies.

X-cart 41

X-cart Shipping Costs eCommerce Definition 41

ROI Revolution

NOVEMBER 15, 2022

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. Stay tuned and be sure to bookmark this page to your favorites so that you can stay up-to-speed with the most current news about the shift to cookieless marketing!

White Paper 78

White Paper Marketing Search Marketing Blog 78

ROI Revolution

NOVEMBER 22, 2022

On July 1, 2023, Google Analytics 4 will officially replace Universal Analytics. This major change means that way that brands track advertising campaigns in the platform will completely transform, bringing significant stress to businesses globally.

Webinar 15

Webinar Blog Search Marketing Marketing 15

ROI Revolution

JULY 27, 2023

Our aim is to make the world of GA4 accessible and empowering for every marketing leader. As of July 1, 2023, GA4 has replaced Universal Analytics (UA) free accounts as the new way forward for marketers to track and analyze important ecommerce data. Only 27% of marketers say they’re ready for the switch to GA4.

Document 78

Document Reference Channel Management 78

ROI Revolution

JULY 31, 2023

trillion in 2023. Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. August & September There’s a reason it seems like brands make the shift toward holiday-themed marketing earlier and earlier every year.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

OCTOBER 5, 2022

By addressing these early on, you will position your organization to be in a great place for the July 2023 deprecation of Universal Analytics, without having to scramble for the data you need. In migrating to GA4, there are several key points to plan around to facilitate the smoothest transition possible. Event Tracking.

Events 15

Events Recommendation Blog Definition 15

ROI Revolution

OCTOBER 5, 2022

With Universal Analytics going away in July 2023, or October 2023 for 360 subscribers, brands that didn’t transition before July or October 2022 won’t be able to track year-over-year data in GA4. In order to ensure you have the best marketing and website performance, you need to have the best data.

Merchant Services 15

Merchant Services Technology Recommendation Marketing 15

Digital Doughnut

MAY 25, 2023

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.

Search Marketing 59

Search Marketing B2C Technology Operations 59

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. By 2023, nearly 66 million Americans will be monthly VR users.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

NOVEMBER 4, 2021

increase over what expert marketing analysts expected. By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78