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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Lifecycle email marketing tips & examples for 2024

Omnisend

Here’s an example of a good customer engagement email from Winnie Lou: Image via Really Good Emails It speaks to the reader and asks them to join other pet parents on social media platforms where they can learn about new deals and updates. Loyalty Customer loyalty is the ultimate goal of any successful business enterprise.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

On the flip side, the technology can be misused by bad actors in ways that jeopardize security, which in turn damages customer experience, loyalty and trust. Here are the three areas retailers need to pay attention to in 2024 in order to deliver better customer experiences in the era of AI.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Interview with Contentsquare CMO Jean-Christophe Pitié RTP: What was your one big callout from your 2024 Digital Experience Benchmark Report? Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken.

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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

As you look into 2024, consider how becoming more profitable can also be achieved with more efficiency , more business clarity and even more time on your hands. Resource #1: Faire If diversifying your storefront – whether it’s digital or brick and mortar – from marketplace competition is among your 2024 goals, then look to Faire to help.

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KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

Retail TouchPoints

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Product Collabs: E.l.f.