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Stop: Your Customer Journey isn’t Benefitting Your Customer

Retail TouchPoints

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Lean into Consumer Convenience Today’s consumer isn’t sitting down at a computer and making a concerted effort to shop online.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. billion by 2028, rising at a market growth of 14.2% Consumers value the convenience these offer. Consumers are not the only beneficiaries of this method of payment.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

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How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

Retail TouchPoints

billion in revenue by 2028. However, Boisson is differentiating itself by helping drive and fulfill consumer demand with a robust omnichannel strategy that creates a flywheel effect not just for the business, but for NA collectively. a more suburban area where consumers live and shop. “We

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Beyond the Borders – How Retailers are Shifting Gears to Diversify  

Retail TouchPoints

CVS’ partnership with Microsoft focused on developing innovative solutions to help consumers improve their health, while empowering over 300,000 CVS Health employees with tools to attend more than 100 million people. from 2021 to 2028); vegan products; and blue zone-specific assortments, among others.

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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. billion in 2028. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI).

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Digital Beauty Brand IL MAKIAGE Bolsters Tech Stack with Computer Vision Acquisition

Retail TouchPoints

” IL MAKIAGE joins a growing list of retail and consumer brands that are acquiring tech companies to bolster their data-driven capabilities. Even smaller companies like 1822 Denim have been able to boost conversions and consumer confidence using this type of technology. billion by 2028, according to Grand View Research.