Tue.Sep 24, 2019

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Building an e-commerce platform from scratch

Retail Technology Review

By Ievgen Kustorovskyi, Head of Magento and specialist in eCommerce development, Ciklum. Building a custom e-commerce platform may seem like a daunting task and building one from scratch is not an easy task. These days, it’s increasingly becoming the preferred choice of online retailers who wish to take total control of their customer experience.

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Selling On Amazon Vs Ebay – Which Will Make You More Money?

My Wife Quit Her Job

A common question I often get asked is whether to start your ecommerce business selling on Amazon vs Ebay and which marketplace will make you more money. However, the answer isn’t clear cut and it depends on the nature of the products you sell. Over the years, my wife and I have sold on Amazon, Ebay as well as our own online store. And while we’ve been successful selling on all 3 platforms, there are distinct pros and cons with each.

eCommerce 150
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How to Conduct a Competitive Analysis to Win on Price

Wiser

How did the biggest brands and retailers in the world get to the top? In part, they understood the competition. You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, and how you can capitalize on their mistakes to grow your market share. This is especially true regarding price. Consumers are incredibly price-sensitive.

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The 2019 Ecommerce Holiday Readiness Checklist: Technical and Marketing Preparedness — from Local to Global

BigCommerce

Some might say that the holidays are a goldmine opportunity for businesses that sell online.

Marketing 395
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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How I Ranked For 636,363 Keywords Using This Simple Hack

Kissmetrics

When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.

SEO 264
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Redefine Omnichannel Success To Measure Performance Effectively

Forrester eCommerce

What should our omnichannel scorecard look like? What key metrics should be included? What metrics are we missing? These are some of the questions I often get from retailers. Retail performance dashboards will most certainly include touchpoint-focused, point-in-time metrics such as online conversion rates. These are valuable measures, but conversion rates alone do not give […].

More Trending

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Marketers: Embrace A Better CX

Forrester eCommerce

Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. Marketers want better CX more than they want to improve their ability to innovate or accelerate their shift to digital business.[i] We agree: Marketers need to champion improved CX for […].

Marketing 225
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The Most Profitable Product Categories on Amazon

SellBrite

As one of the most popular online marketplaces available, Amazon offers sellers the opportunity to reach a wide and diverse audience. For customers, part of the appeal is the millions of products available for sale every day — across 36 Amazon product categories. From personal care items to the latest tech gadgets, customers are confident Amazon has what they need.

Toys 103
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Look Beyond Compliance When Choosing An Anti-Money Laundering Solution

Forrester eCommerce

We are delighted to publish “The Forrester Wave™: Anti-Money Laundering Solutions, Q3 2019” this week. While we have evaluated fraud management offerings in the past, this report marks the first time we have looked directly at anti-money laundering services. In our 32-criterion evaluation of anti-money laundering (AML) solution providers, we identified the eight most significant […].

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2019 PERIODIC TABLE OF EMAIL OPTIMIZATION & DELIVERABILITY | Presented by Marketing Land and Third Door Media Inc.

Webbula

Email Geeks! If you had the chance to make it up to Boston last week for the Martech Conference, then you would have come across the handy Periodic Table of. The post 2019 PERIODIC TABLE OF EMAIL OPTIMIZATION & DELIVERABILITY | Presented by Marketing Land and Third Door Media Inc. appeared first on Webbula.

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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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Use Trade Promotion Management To Boost Return on Promotions

Forrester eCommerce

Trade Promotions are hard to execute We all know that sometimes brands run promotions that don’t seem to make sense. I expect that you have seen buy- one-get-one-free offers in stores with bare shelves. Colleagues say that movie themed merchandise, often hits the stores just when the movie season is over. We have marvelled at […].

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The US, China tariff war: surge in imports and what it means for holiday shopping

GetElastic

The National Retail Federation (NRF), reported that major US retail container ports saw an unusually high number of imports from China just before the new September 1 st tariff took effect. NRF also reports expectations to see a surge again right before the next round of tariffs take effect in December. The December tariffs will impact electronic items such as, cell phones, laptops and video games.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable experiences for their shoppers since customer da

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Comfort eating? Online shoppers put their money where their mouth is

Retail Technology Review

Office of National Statistics (ONS) retail figures for August highlighted the pre-Brexit wobble in consumer confidence, says the home delivery expert ParcelHero, with sales volumes down -.2% compared to July, and department store sales continuing to tumble -1.3% on the previous month and -2.5% on August 2018.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Thanksgiving Weekend Ecommerce To-Do List: 7 Ways to Prepare

ecomdash

Are you ready for the biggest online shopping weekend of the year? Read our 7 ecommerce tips for the Thanksgiving weekend, Black Friday, and Cyber Monday. The post Thanksgiving Weekend Ecommerce To-Do List: 7 Ways to Prepare appeared first on Ecomdash.

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BBVA Tops Forrester’s 2019 Global Mobile Banking App Reviews

Forrester eCommerce

Spain’s BBVA has come top in Forrester’s global mobile banking app reviews for the third year in succession. Over the past few months, a team of Forrester analysts and other researchers has reviewed the functionality and user experience of 54 leading mobile banking apps from around the world. We’ve published the results in a series […].

Banking 82
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7 Holiday Inventory Prep & Pricing Strategies

ecomdash

Pricing and inventory preparation are cornerstones of successful ecommerce, especially during the holidays. Maximize your returns with these 7 expert tips. The post 7 Holiday Inventory Prep & Pricing Strategies appeared first on Ecomdash.

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The importance of having enough inventory for Black Friday & holiday season

TradeGecko

Guest post by Arka Black Friday is one of the most important retail and spending events in the United States. In 2018, the National Retail Federation predicted that 164 million people shopped in stores and online from Thanksgiving through Cyber Monday - spending around $14 billion! Black Friday is the day on which many retailers traditionally make enough sales to put them in the black for the year, so it’s crucial you get everything right.

Events 60
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Get MACH Ready with Orium, Commercetools, and Contentstack

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Feature Announcement: Built-In Shopping Cart for Popup Storefronts

FastSpring

Software companies around the world work hard every single day to build products and services their customers will love. At FastSpring, we have the unique opportunity to witness this magic happen with thousands of our amazing sellers. We know that building these products and services is only one piece of the puzzle for companies selling digital products online.

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September 2019 Monthly Marketing News Recap

ROI Revolution

Published September 24, 2019. Marketing News Highlights. 2019 Facebook Full-Funnel Report: Data + Insights for Social Media Advertising Success. Focusing solely on bottom-of-funnel tactics, conversions, and last-touch attribution is a recipe for failure. Brand awareness, reach, and engagement are becoming increasingly crucial to brand success throughout the customer’s entire path to purchase.

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Chief Data Officers Rule, And Deliver Results

Forrester eCommerce

The CDO role has now crossed the chasm! It’s hard to have missed the news that data is important these days. Leaders recognize that they are sitting on a wealth of data. But it’s not enough to stockpile it. They know they need to put it to use, to derive insights from it to drive […].

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LiveIntent is a Must Have for D2Cs

Liveintent

LiveIntent has recently gotten a lot of press coverage for our work with direct-to-consumer brands. By pouring through our reams of data from the plethora of D2C brands running campaigns with us, we’ve been able to pull some interesting insights that point to some of the best practices we’ve learned with our vast experience in helping D2Cs find incremental audiences and bring them the performance they need at the prices they can’t get on other logged-in platforms.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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DTC Pricing Teardown: How Brooklinen’s Pricing Strategy Boosts Sales

Prisync

DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department stores, vendors can take back control and sell directly to the consumer. The way big online marketplaces and department stores price their products is wildly different from how everyday e-commerce stores do. If you’re currently building a larger.

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DTC Pricing Teardown: How Brooklinen’s Pricing Strategy Boosts Sales

Prisync

DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department stores, vendors can take back control and sell directly to the consumer. The way big online marketplaces and department stores price their products is wildly different from how everyday e-commerce stores do. If you’re currently building a larger.