Forrester eCommerce
SEPTEMBER 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating, therefore, if I didn’t identify as male or female, I wouldn’t feel […].
Kissmetrics
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
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BigCommerce
SEPTEMBER 13, 2021
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking…
Retail TouchPoints
SEPTEMBER 16, 2021
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Forrester eCommerce
SEPTEMBER 15, 2021
In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.
Kissmetrics
SEPTEMBER 17, 2021
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
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Retail TouchPoints
SEPTEMBER 17, 2021
Retailers are adopting artificial intelligence almost twice as much as other industries. Once out of reach for everyone but the largest retailers, AI is now readily available for ecommerce merchants and powering everything from attracting customers to understanding their needs and delivering frictionless experiences. . As organizations gobble up data and AI becomes more mainstream, the retail industry is asking new questions about bias in AI results.
Forrester eCommerce
SEPTEMBER 13, 2021
It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.
Kissmetrics
SEPTEMBER 17, 2021
The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns.
Ecommerce Platforms
SEPTEMBER 14, 2021
Today’s online business owner understands the importance of communicating efficiently with customers. That said, if you spent all your time on that, you’d have no chance to actually run and grow your business, right? That’s where form builders come in. Regardless of what kind of organization you're running or where it's located, it's likely your website will need forms.
Retail TouchPoints
SEPTEMBER 13, 2021
Many industry experts commented on the speed with which retailers — even those that had been slow to embrace online sales, such as grocers — pivoted their operations in the suddenly ecommerce-heavy environment of 2020. The agility they displayed was remarkable, but it was made possible by the existence of technologies that had been waiting for their moment to shine.
Forrester eCommerce
SEPTEMBER 12, 2021
(co-authored with Research Associate, Fayzan Sabri) End of summer and beginning of Fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is over and children have returned to school. Employees and firms heave a heavy sigh to acclimatize to an evolving hybrid work life. As […].
Kissmetrics
SEPTEMBER 16, 2021
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers.
Ecommerce Platforms
SEPTEMBER 16, 2021
The web hosting provider that you pick for your Canadian audience can make or break your business. For one, if your target audience resides in a particular country you would want your web hosting service to be able to provide a fast and efficient experience for users in that location. And just any web hosting company won't do the trick. Some hosting services are great in terms of loading speeds, uptime, and ease of use in specific countries but in others aren't so great.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
Retail TouchPoints
SEPTEMBER 13, 2021
Virtual reality and augmented reality shopping elements can be super intriguing, but that doesn’t mean they’ve made it into this year’s ecommerce marketing plan or budget for your company — let alone many others. That’s no problem. In fact, you can still generate plenty of excitement with shoppable videos. You’ve probably seen some shoppables on your personal digital journeys.
Forrester eCommerce
SEPTEMBER 14, 2021
Sales Enablement can often be a squirrelly thing to quantify. For starters, most practitioners are compensated via the same mechanisms – quota attainment, deal size, sales cycle – that are deployed to reward just about everyone in the direct sales hierarchy: leaders, coaches, overlays, managers, and of course the reps and partners they support. But […].
Kissmetrics
SEPTEMBER 13, 2021
Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual learning also provides flexibility, allowing people to learn in their own time and preferred format.
My Wife Quit Her Job
SEPTEMBER 15, 2021
Today I’m thrilled to have Mike Yang back on the show, Mike is the founder and CEO of ManyChat, the leading chat marketing software in the world and the messaging software that I use for both my store and my blog. In this episode, we discuss a really cool feature that is going to fundamentally change the way ecommerce brands market their products, Instagram DM automation.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
SEPTEMBER 16, 2021
Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more. Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.
Forrester eCommerce
SEPTEMBER 15, 2021
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […].
Kissmetrics
SEPTEMBER 17, 2021
If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential.
My Wife Quit Her Job
SEPTEMBER 13, 2021
Alibaba vs AliExpress. Which company should you use to source products for your ecommerce business? On the surface, both Alibaba and AliExpress are very similar. They both provide a marketplace to connect buyers and sellers but they serve completely different markets. Alibaba exclusively targets companies for business to business transactions whereas AliExpress serves the general consumer.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
SEPTEMBER 15, 2021
As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. EPAM Continuum, a global innovation design firm that specializes in customer experience design, recently unveiled the concept of “Blend Space” to illustrate how experiential flow and physical-digital touch points can meet a range of needs and shopping “modes.
Forrester eCommerce
SEPTEMBER 15, 2021
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […].
Kissmetrics
SEPTEMBER 15, 2021
Are you frustrated with email marketing? Does it seem like everyone simply hits send on a single email and rakes in the big bucks? Or maybe you have heard how for every $1 spent, email marketing generates $38 and that it has the broadest reach of all the platforms. Yet you have a non-existent list that barely even opens your emails, let alone buys one of your offers.
Retail Technology Review
SEPTEMBER 14, 2021
The COVID-19 pandemic has taken a toll on and presented challenges to small businesses around the UK and the entire world. As many small and medium-sized businesses lost a significant number of customers, closed for months on end, and saw a rapid decline in their finances, Comgem is going to be launching 3 new products to offer these businesses cost-effective solutions.
Retail TouchPoints
SEPTEMBER 16, 2021
Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized that the pandemic rollercoaster had other plans. In fact, the real takeaway from Resonate’s latest wave of its COVID-19 and Emerging Trends Consumer Study is this: Forget “normal.” If retailers and brands can’t monitor and adapt to the real-time impact of evolving news on consumer opinions and actions, they’re going to get left behind.
Forrester eCommerce
SEPTEMBER 15, 2021
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […].
Kissmetrics
SEPTEMBER 15, 2021
Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data , made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a lot. By 2025, that number may skyrocket to 181 zettabytes. We call it big data, but even small data is coming at us faster and faster.
Omnisend
SEPTEMBER 17, 2021
Reading Time: 5 minutes. In Omnisend’s first video campaign, the struggles of small businesses all around the world are highlighted: Trying to juggle it all while growing your business. In order to tell the story, we teamed up with the creative agency Clinic212 and the production house Magic, who have created commercials for global brands like McDonald’s, Cartier, Adidas, and more.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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