Tue.Jul 21, 2020

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Klaviyo Pricing: Calculating Costs For eCommerce Brands

Groove

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. If you're considering Klaviyo and want to learn more, you're in the right place! Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 370
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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

Kissmetrics

Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.

eCommerce 363
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Insights From Forrester’s US Retail Recovery Heat Maps (April – July 2020)

Forrester eCommerce

Over the last three months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at […].

Retail 319
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Starbucks, 7-Eleven Expand Contactless Payment Options

Retail TouchPoints

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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How Volkswagen Group Australia Ended Customer Experience Bonuses And Boosted Scores And Profitability

Forrester eCommerce

We know it’s a bad idea to pay employees for achieving customer experience (CX) metric targets. But how can companies move away from that practice if they’re already doing it? Jason Bradshaw and Andrew Sherwood-Jones from Volkswagen Group Australia (VGA) did it, and they shared their story with me (paywall). Yes, in the automotive industry: the industry […].

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Walmart Canada Will Invest $3.5 Billion To Modernize Stores, DCs And Supply Chain

Retail TouchPoints

Walmart Canada is planning a $3.5 billion (Canadian) investment over the next five years that will impact every aspect of its business. The equivalent in U.S. dollars is $2.58 billion. At the store level, the funds will go toward: Renovations to nearly one-third of its locations; Expansion of curbside pickup ; Piloting “micro fulfillment centers” within supercenters to speed up fulfillment of pickup and delivery orders ; and Deploying digitization, robotics and Internet of Things (IoT) technolog

Supplies 222

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As Aldi Passes 2,000-Store Mark, Retailer Plans 70 More Locations In 2020

Retail TouchPoints

The coronavirus pandemic has done little to slow Aldi ’s growth: the low-price supermarket chain has opened its 2,000 U.S. store, and it plans to open 70 more brick-and-mortar locations in 2020. Four of those new stores will be in the greater Phoenix area, representing a new market for Aldi , as well as its first locations in Arizona. In 2021, Aldi plans to open stores in its 38th state, Louisiana, and will break ground on a new regional headquarters and distribution center located in Loxley, Al

Retail 213
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ACS helps retailers communicate new rules on face coverings

TalkingRetail

ACS has launched a new poster for retailers to help communicate the new rules on face coverings that come into force later this week. From Friday 24 July wearing a face covering will be compulsory in shops in England. The rules do not extend to workers in stores, although the government strongly recommends that colleagues.

Retail 132
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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there.

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TradeGecko Reviews (Jul 2020): Everything You Need to Know

Ecommerce Platforms

There are few things more important in the world of digital sales than being able to keep track of your inventory. Inventory management software is one of the top items on any entrepreneur’s must-have technology list (and for a good reason). Unfortunately, it isn’t always easy to find a solution that you can rely on. TradeGecko promises today’s brands a powerful and customizable experience for online inventory management.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Burton’s new on-pack promotion aims to help children get active

TalkingRetail

Burton’s Biscuit Company is introducing an on-pack promotion to encourage children across the UK to get active and have fun. The ‘Minis Get Moving’ promotion, which has been timed to coincide with the Back to School occasion, will feature on approximately three million Minis packs of family favourites Maryland Choc Chip and Maryland Double Chip.

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Millennials and Gen Zers look to retailers for a more community-minded commerce experience

RetailDive

Brands need to continually demonstrate that they understand these young consumers’ life values and priorities if they want to win their trust and loyalty.

Retail 130
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Spar store in hit by huge fire

TalkingRetail

Firefighters spent more than 15 hours battling a major blaze at a Spar store in Motherwell. Residents reported seeing flames tearing through the building in Merry Street on Sunday night (19 July). No casualties have been reported. A spokesperson for the Scottish Fire and Rescue Service said: “We were alerted at 6.26pm on Sunday, 19.

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Are subscription services viable across retail broadly?

RetailDive

With the possibility of new lockdown orders as COVID-19 cases surge, the model may help boost sales online. But it may not be a silver bullet for every sector.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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58 Gin makes new sustainable additions

TalkingRetail

Artisan spirits distillery 58 Gin is appealing to ethical retailers and sustainability-conscious consumers with its new premium 58 English Berry Gin, which uses foraged sloe berries, and a revamped 58 Apple & Hibiscus Gin made with surplus and wonky apples. Both gins are bottled at 43% ABV in a bespoke, embossed, 100% recyclable glass bottle.

Consumer 111
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Macfarlane Packaging launches annual ‘unboxing’ research

Retail Technology Review

Macfarlane Packaging, the supplier of protective packaging, launched its fifth annual ‘unboxing’* survey to UK consumers on 13 July. The results are expected to further help online retailers to tailor their packaging to meet the needs of their customers.

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Case Study: How to Evaluate Google Automated Bidding vs Manual Bidding to Improve ROAS & Profitability

Inflow Insights

If there’s one thing you should know about our team here at Inflow it’s this: We love running tests and using data to back-up our insights. We hate navigating blindly and hoping for the best. That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. The current pay-per-click climate is all about platforms’ rolling out automation.

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Mars Wrigley launches on-pack campaign for Extra

TalkingRetail

Mars Wrigley is launching an on-pack campaign for Extra Chewing Gum. The ‘Find Your Other Half’ activation will see core flavour singles, bottles and multipacks of Extra prominently featuring an initial – and urges consumers to pair a pack with partners, friends or family. The campaign will be supported with a range of outdoor media.

Outdoor 100
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Google introduces video shopping platform Shoploop

RetailDive

The platform is designed to demonstrate products to users in 90 seconds as companies push further into shoppable content.

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Convenience stores sales still up as lockdown eases

TalkingRetail

Independent convenience stores grew sales by 59.5% in the past 12 weeks to 12 July, new research reveals. Figures from Kantar show Co-op, the largest player in the convenience sector, achieved a market share of 7.2% during the past 12 weeks, as its sales increased by 30.6% year-on-year. Fraser McKevitt, head of retail and consumer.

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Winn-Dixie changes stance to require face masks in stores

RetailWire

Winn-Dixie, which originally said that, to avoid causing friction with customers, it would not mandate face masks in its stores, has reversed its position and will require shoppers to wear face coverings to be admitted to its 550 stores beginning on Monday, July 27. “We believe that the enforcement should be placed upon our state and federally elected officials, and we will continue to work with our peers in the retail industry to advocate for this sensible mandate to be passed into law t

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Nordstrom lays off 521 in Seattle

RetailDive

After closing 16 full-line stores and withholding rent, the retailer has said it's working to cut non-store expenses by 20%.

Retail 109
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Nisa launches pre-sell event for Christmas chill categories

TalkingRetail

Nisa partners can this week begin to pre-order their fresh and frozen products for the festive season. The pre-sell event for chill categories comes after a successful pre-sell for seasonal ambient lines and again includes an extensive range of Co-op own-brand alongside branded options. The range covers all eating occasions from party treats, snacking, and.

Events 91
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How to reduce customer churn during a crisis: 10 effective tips

Omniconvert

When it comes to customer churn, no organization is spared. It is a pressing issue for all businesses, particularly when. The post How to reduce customer churn during a crisis: 10 effective tips appeared first on ECOMMERCE GROWTH Blog.

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How to Use Ecommerce Analytics Insights to Optimize Product Content | Salsify

Salsify

While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health, performance, and accuracy of live PDPs. Manually monitoring PDPs for hundreds — or sometimes thousands — of SKUs is just not feasible.

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12 Easy Ways to Drive More eCommerce Sales

Omniconvert

One of the biggest developments in the last few years has been eCommerce. It has seen massive growth over the. The post 12 Easy Ways to Drive More eCommerce Sales appeared first on ECOMMERCE GROWTH Blog.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tailored Brands to close up to 500 stores, slash corporate workforce 20%

RetailDive

The Men's Wearhouse owner also announced the departure of its CFO and the creation of a new chief restructuring officer role.

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Jisp and Scandit help c-stores digitise

TalkingRetail

Around 500 convenience stores are expected to have introduced the shopping app Jisp by Christmas. The Jisp app enables ‘scan & go’ shopping, provides home delivery and click-and-collect functionality, and opens up new opportunities for digital engagement. The app is powered by Scandit’s computer vision technology which turns everyday smartphones into powerful barcode scanners.

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Sephora to cut 117 jobs in restructuring

RetailDive

Some of the roles come from its J.C. Penney partnership as the pandemic pushed the beauty retailer to accelerate a review of its corporate structure.

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Huggies expands Pull-Ups range

TalkingRetail

Huggies is expanding its Pull-Ups range with new Explorers. Pull-Ups Explorers are designed to flex and protect children as they reach every new milestone. The range features a soft 360° waistband, protective core, and double leg cuffs. In addition, Pull-Ups will be launching a multi-million-pound, multi-media marketing campaign to support the launch.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.