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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. That all transpires through our social media presence.” We have a very playful, fun and colorful brand.

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Thriving In The Niche: Running A Retail Store Specializing In Apple Watch Accessories

RetailMinded

For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. Apple Watch users are a diverse group, ranging from tech enthusiasts to fashion aficionados, all seeking to personalize their devices.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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With Sights on Global Growth, Draper James Sells Majority Stake

Retail TouchPoints

Consortium Brand Partners (CBP), a consumer-focused investment manager, has acquired a majority ownership stake in Draper James , the fashion and lifestyle retail brand founded by actress Reese Witherspoon. Financial terms of the deal have not been disclosed. ” Founded in 2015, Draper James is focused on its next era of growth.

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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Forever 21 Names Longtime Paper Source Leader as CEO

Retail TouchPoints

She joins from Paper Source , where she served as CEO for six years and helped transform the retailer from a brick-and-mortar-focused company into a lifestyle brand with a digital platform spanning social media, digital content, online subscriptions and affiliate partnerships. She will report to Marc Miller, CEO of SPARC.

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