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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

If you can correlate all these data points to profit in Google Ads campaigns, you’ve enhanced your ability to optimize toward more profitability. We needed to find a way to bake this data into our analysis for optimizing the account. if you take all conversion value and subtract conversion value, you get profit, woop!).

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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

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Improve Website Conversion Rate When You Can’t A/B Test

ROI Revolution

You know your site could be improved, and you know that improving it can increase your website conversion rate. What can be done to improve the user experience on your site? We have broken down how to think about (and perform) each of these in order to find quick wins that can improve your website conversion rate.

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A Beginner’s Guide to Conversion Optimization

VTNS Solutions

What do you do when you have all the traffic, ranking and yet the leads or sales refuses to come or you want more conversion? That is where conversion optimization comes in. Most of the time, improving the traffic you have is much better for increasing the traffic you get. Guess we good so far? CRO MISTAKES.

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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. These things will improve your CRO efforts. Even promises of improved revenue might not be enough. Most companies don’t have a line item for “conversion rate optimization.”. Shinier tools. Image Source.

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How to Choose a UX Optimization Strategy That Drives More Revenue

ROI Revolution

Our ecommerce experts have developed three unique UX optimization strategies to help your brand drive more conversions and revenue from your website: Website UX design Conversion-optimized landing page design User testing for ecommerce UX Optimization Strategy #1: Website UX Design You deserve for your ecommerce site to have best-in-class UX.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. This tool includes a variety of features that can help you optimize your website pages, track rankings and increase overall reach. PPC and SEO SERP Analysis. SearchSpring. AdWords Advisor.