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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

You could run a complete RFM analysis, but that takes time and some know-how. You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between the 1st and 2nd purchase. Get My Demo.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

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4 of the Best Examples of Customer Analytics Software

Omnisend

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

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The Difference Between Collecting Data and Acting On It

Kissmetrics

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. Customer Retention. 32% of executives say that retaining existing customers is a priority.

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Best Analytics and Reporting Tools for eCommerce in 2023

Algopix

Conversion Tracking and Funnel Analysis Conversion tracking and funnel analysis are crucial for understanding how users interact with an eCommerce website and where they drop off during the customer journey. This information helps identify areas for improvement and optimization.