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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 263
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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

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4 of the Best Examples of Customer Analytics Software

Omnisend

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

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How Amazon Marketing Cloud (AMC) Works [2024 Update]

CPC Strategy

Advertisers cannot access Amazon’s Advertising event-level data, so aggregating over this minimum number really allows us to understand the paths while still protecting that customer data.” Gateway ASIN Analysis: Learn which ASINs are most effective at driving new-to-brand customers when featured in your ad creative.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

As we all know, in marketing, the main goal is to know the customer. “By By understanding what customers value accurately, we can recommend products that match individual needs, improve our stores, and use customer data to support manufacturers’ product development and promotion activities,” said Mr. Kobayashi of Lawson.

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