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How to Choose The Right Analytics Agency

Kissmetrics

For instance, one agency may rely heavily on technology to power their insights. When thinking about your goals, consider these aspects: Your existing data – Think about the data assets that you are currently building. Or perhaps you need to discover new market segments by leveraging customer data.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. AI is reshaping the business world as today’s future-ready retailers and consumer goods manufacturers leverage technology to streamline operations and connect more closely with consumers.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

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The Ultimate Guide To Data-Driven Decision Making

Groove

Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

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Salesforce Einstein for marketing: essential applications and features

365 Retail

Salesforce Einstein provides a set of AI tools that enable marketers to generate actionable insights into customers’ behavior and preferences, which helps personalize customer journeys and optimize campaign performance. and classify them as neutral, positive, or negative.

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The Science Behind Time to Next Purchase

Optimizely

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. This doesn’t just apply to existing and repeat customers — it also makes predictions for first-time shoppers.

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Understanding Forrester’s POST Methodology for Building Your Personalization Program

Kibo

Forrester created the POST (People, Objectives, Strategy, and Technology) methodology in 2008 to better help organizations collaborate better on enterprise-level projects that involve multiple stakeholders or channels. Determine the data you have and need in order to maximize your personalization efforts.

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