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eCommerce PPC Management: Working With An Agency

Groove

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. In this blog, we're sharing 4 tips to help you create a great relationship with your agency partner that will yield a higher return on your marketing investment.

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8 eCommerce PPC Tips To Increase Your Ad Conversion

Groove

8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. Look at Analytics, AdWords and Bing Ads in previous years to understand how your target personas change in behavior throughout the year. Show ads at the right time.

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PPC Advertising: 5 Tips For Google Ads & Social Media

Groove

Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. What Is PPC Advertising? PPC Advertising on Social Media & Google. Quality Score. Conclusion.

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How to Use Customer Journey Mapping for PPC Campaigns

Kissmetrics

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales. What Is Customer Journey Mapping?

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

In short, Sellerboard is an analytics tool that aims to help Amazon sellers better understand their profits and losses, their customers, sales trends, and all the numbers and costs associated with running their Amazon business. There aren’t any seller resources, such as a blog, videos, or how-to guides.

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How to use Amazon Brand Analytics for Product Research

Algopix

One feature in seller central that Amazon sellers should definitely look into is the Amazon Brand Analytics report. The Amazon Brand Analytics report can be found in your Seller Central dashboard, under the header >> “Brands”>>”Brand Analytics” On this page you will see the following reports: 1.

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How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Inflow Insights

In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. So, we turn to Google Analytics. This can be easily solved with fundamental Google Analytics tracking practices — using specific tracking parameters.