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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. In addition, it allows brands to act more as advisors than salespeople, which helps build trust and long-term customer loyalty.

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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. Recommendations based on on-site behavior.

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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

For instance, Amazon has used sophisticated analytics to shape its personalization efforts. There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

In the fiercely competitive retail landscape, the strategic use of retail analytics insights stands as a beacon for businesses aiming to surge ahead. Retail analytics insights have morphed into a critical tool for decision-makers, striving to foster growth and customer loyalty.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more.