Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 228

Multi-channel POS Customer Data Mobile 228

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud. Current customer Albertsons Cos.

Merchant Services 276

Merchant Services Supplies Retail Customer Data 276

Retail TouchPoints

APRIL 17, 2024

Integrating AI models like ChatGPT alongside traditional analytics like Google — or as an enabler for personalization in enterprise search tools like Lucidworks Fusion — offers a window into customer desires. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 283

Social Media B2C B2B Customer Data 283

Retail TouchPoints

MARCH 28, 2023

The partnership between DGMN and Meta is the result of an earlier test, and the deal makes Dollar General the first retailer to offer Meta’s Advanced Analytics solution. Brands will now be able to make ad placements that target Dollar General customers in spaces including Facebook and Instagram News Feeds, Stories and Reels.

Customer 279

Customer Customer Data Improvements Marketing 279

Retail TouchPoints

MARCH 3, 2023

For instance, Amazon has used sophisticated analytics to shape its personalization efforts. There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement.

Consumer 237

Consumer Customer Loyalty Customer Experience Recommendation 237

Retalon

FEBRUARY 15, 2024

In the fiercely competitive retail landscape, the strategic use of retail analytics insights stands as a beacon for businesses aiming to surge ahead. Retail analytics insights have morphed into a critical tool for decision-makers, striving to foster growth and customer loyalty.

Retail 41

Retail Operations Information Customer Loyalty 41

Retalon

FEBRUARY 14, 2024

The essence of retail analytics insights cannot be understated. Through the critical lens of data analysis, businesses are steering towards a more informed and strategic approach. Retail analytics insights play a pivotal role in strategic decision-making. It is the backbone shaping the future of retail enterprises.

Retail 41

Retail Operations Management Improvements 41

UpSellIt

MARCH 13, 2024

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Upsellit’s Coupon Experience monitors coupon activity to optimize your coupon strategy.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. What Is Klaviyo?

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Think big — way outside the product recommendations box. It has to be cross-channel.

Multi-channel 226

Multi-channel Retail Customer Experience Customer Data 226

Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 230

Retail Recommendation Outdoor Customer Data 230

Wiser

AUGUST 28, 2023

Integrating these insights into your retail assortment strategy allows for dynamic adaptation to customer needs and expectations, leading to increased customer loyalty and sales. 4: Apply Data Analytics In the age of information, leveraging data analytics can add significant value to your retail assortment strategy.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 274

Customer Retail Recommendation Fashion 274

Kissmetrics

JANUARY 17, 2022

Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Segmentation helps brands to understand their customers better and target their products accordingly. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

DECEMBER 23, 2022

During challenging economic times, retailers’ natural inclination is to slash prices; however, brands must fight the urge to use discounting as a customer acquisition, conversion and retention strategy, which decreases margins in the process.

eCommerce 222

eCommerce Shipping Costs Retail Recommendation 222

Algopix

JULY 16, 2023

By including personalized product recommendations, tailored offers, and customized content, businesses can drive higher engagement and sales. Analytics and Reporting Comprehensive analytics and reporting functionalities help businesses track the performance of their email campaigns.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

RTP blog

JANUARY 17, 2018

Digitally reinvented showrooms are key for retailers to offer customers the hybrid shopping experience they are going to great lengths to create for themselves. One way to digitally reinvent showrooms is by empowering their best brand ambassadors — or store associates — with the right data and analytics.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

JULY 24, 2023

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data. Yet subject lines are just the beginning.

Small Business Retail 226

Small Business Retail Marketing Retail Social Media 226

RetailMinded

MARCH 16, 2024

With real-time analytics, retailers can swiftly adapt to market changes — an essential tactic in today’s fast-paced shopping environment. Think of it as having a crystal ball that actually works for predicting product trends and customer preferences.

Retail 98

Retail Point of Sale Operations Technology 98

365 Retail

APRIL 19, 2024

Marketing analytics Salesforce Einstein Analytics, now known as Tableau CRM, provides a suite of artificial intelligence and machine learning tools that enable businesses to explore, visualize, and analyze data from multiple digital marketing channels.

Marketing 52

Marketing Social Media Live Chat Channel 52

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 326

Retail Customer Experience Technology Customer Data 326

Optimizely

JULY 1, 2019

At the same time, every marketer is confronted by Martech vendors spouting off about the importance of being data-driven and the power of analytics. The irony, of course, is that it’s the data itself that is our challenge — not the desire to be data-driven. The right question is: Who needs to know the customer?

Customer Data 150

Customer Data Recommendation Customer Experience Marketing 150

Retail TouchPoints

JANUARY 2, 2024

Cosmetics, which is using data to create personalized customer experiences, optimize their marketing and inform their product development — helping them stay ahead of the Gen Z curve. Retail companies should look to the opportunities of real-time customer data when considering their digital product strategy.

Improvements 235

Improvements Retail Mobile Customer Experience 235

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment.

Customer Data 248

Customer Data Events Travel Management 248

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

AI algorithms analyze customer data to understand preferences, behavior, and purchase history. This information is then used to tailor product recommendations, marketing messages, and even pricing strategies to individual consumers.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Retail TouchPoints

APRIL 15, 2021

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

Customer 263

Customer Customer Experience Customer Data Recommendation 263

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 275

Merchant Services Shipping Costs Retail Social Media 275

Retail TouchPoints

MAY 3, 2023

This translates into using purchase history and customer base membership information to drive marketing campaigns. As we all know, in marketing, the main goal is to know the customer. “By ID-POS data generated in this business model becomes Big Data, making data quality levels difficult to obtain and valuable features hard to identify.

POS 240

POS Customer Experience Customer Technology 240

365 Retail

FEBRUARY 1, 2024

PoS systems are becoming essential for managing everyday commercial operations, from simple payment processing to inventory management and sales analytics in retail companies. In this article, we’ll dive into the main benefits PoS systems can bring and must-have features you should incorporate into your custom PoS software.

POS 52

POS Merchant Services Payment Services Customer 52

365 Retail

MARCH 10, 2024

They’ll leverage advanced analytics tools and machine learning algorithms to gather their purchasers’ preferences, browsing habits, and purchase history. This information will empower retailers to suggest things that fit their customers’ personal style.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

Algopix

APRIL 17, 2023

Why Optimize Your Amazon Product Listings with AI AI is a form of technology that enables computers to learn from data and make decisions. AI can be used to automate processes, analyze data, and provide insights. By using AI-powered analytics tools, you can track your sales, click-through rate, and other key performance metrics.

Shipping Costs 89

Shipping Costs Customer Data Improvements Technology 89

Kissmetrics

SEPTEMBER 14, 2020

Don’t forget to consider your: Email platforms Social media tools Internal communication software Customer service tools Calling/video chat software Shopping cart (for ecommerce) Contract/proposal software Connectors (i.e., Zapier) Analytics tools Calendar. So, all of the recommendations on this list fall under this category.

Small Business Retail 310

Small Business Retail Document Operations Management 310

Kissmetrics

MARCH 5, 2021

If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. Statsbot is a Slack app that allows you to design your own analytics platform for tracking metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Algopix

JULY 13, 2023

Key Features to Look for in eCommerce CRM Systems Customer Data Management A robust eCommerce CRM system should provide comprehensive customer data management capabilities. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

Algopix

JANUARY 22, 2024

Provides referrals/reviews: As brand advocates, they are likely to recommend you to friends or leave positive reviews. Values relationships: Appreciates special perks for being a regular customer. Personalized Communication Use purchase history data to tailor content and product recommendations.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110