Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 256

eCommerce PPC SEO Social Media 256

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. PPC Campaign. Affiliate Marketing.

eCommerce 150

eCommerce PPC SEO Social Media 150

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales. Option 1: The Quick Cut.

PPC 117

PPC SEO eCommerce Fashion 117

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Groove

JANUARY 4, 2021

It's important that our team leverages analytics and reporting to help the company track and report metrics. Need help enhancing your eCommerce marketing strategy and driving serious results? Groove Commerce is here to help! Check out our eCommerce PPC services to learn more about our approach. Conclusion.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Shopping Signals

OCTOBER 26, 2016

How Tools & Services Can Help You Confidently Make Decisions Based On Your Analytics Data . Do you utilize your analytics data to make decisions about how to manage or improve your website? That IS the purpose of web analytics right? Analytics don’t exist just to give us numbers like unique visits and bounce rate.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising. 7) Create a blog.

Social Media 165

Social Media Marketing PPC eCommerce 165

Store Growers

JULY 14, 2023

With this in mind, here are some signs that it may be time for you to hire a Google Ads agency: Low click-through rate Low click-through revenue Lack of Google Ads campaigns A professional agency will unleash the power of analytics to fuel your Google Ads campaigns. Services : Full-stack of digital marketing services.

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Omnisend

JANUARY 23, 2023

Email marketing Ignite Visibility will take your email marketing to the next level through effective strategizing, continuous monitoring, testing, and analysis. Pay-per-click They’ll carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels. They use PPC 2.0,

Marketing 166

Marketing Social Media SEO PPC 166

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. Knowing your audience helps you: • craft specific messages. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

BigCommerce

NOVEMBER 2, 2017

The value of buyer personas and why you should break your analytics efforts down into multiple segments of visitors. What Google Analytic’s Model Comparison Tool is, and when [also why] to use it. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic?

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

JANUARY 31, 2022

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. But, in our experience, the best results come from a more integrated approach.

Social Media 128

Social Media Multi-channel PPC Channel 128

BigCommerce

APRIL 20, 2018

Ad Groups with various biddings (via PPC Hero). Consult your BigCommerce analytics or Google Analytics data to see which products are selling well. This is useful because you can set different bids for each product groups based on their performance or their profit margins.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

BigCommerce

JUNE 6, 2017

Did you know you can use BigCommerce Analytics to build an RFM model? Find the Landing Pages report in Google Analytics by navigating to Behavior -> Site Content -> Landing Pages. See the screenshot below: Landing Pages Report in Google Analytics. Path Length Report in Google Analytics. This is important!

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

FastSpring

DECEMBER 18, 2020

The software company, which started in 1996, positioned itself to B2B buyers to leverage Microsoft Excel and use it as a self-service analytics and reporting service. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Store data and analytics to help you improve your site’s performance.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Other Factors to Consider.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Inflow Insights

APRIL 16, 2019

Note: Do You Trust the Reliability of Your Google Analytics Data? It goes without saying that you need to be 100% sure of the accuracy of any analytics data before you start investing in Google Ads — or in any other kind of marketing activity. You need to always be open to new opportunities and test everything!

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

MARCH 4, 2020

Walmart’s API appears to have been built in Amazon’s footsteps, providing many of the same features available on Amazon – such as AI-based bid optimization, advanced keyword analysis and filtering, bulk campaign optimizations, voice analytics, and more.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Most segments you create in Google Analytics to do analysis can be turned into an audience. Say you sell Levi’s blue jeans.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

FEBRUARY 1, 2018

By setting up Google Analytics , you can find out which online marketing activities are driving traffic to your website. Need some simple graphic design help for a logo, PPC banner or social media ad? Grant Thomas, Digital Marketing Manager, Justuno. Ecommerce Influence has been my destination of late.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Ecommerce Platforms

MARCH 9, 2020

This suggests that the ecommerce market is growing exponentially over time. While it’s typically not the only tool you need to measure the search volume of a product in the market, it’s still a handy analytics tool that’ll help you settle on a steadily growing niche. Set up Google Analytics.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

eCommerce CEO

AUGUST 19, 2017

Business tools – to manage the day-to-day operations, logistics and finances of your ecommerce store. Marketing tools – to let the world know you exist, drive traffic, convert leads into customers, and build your brand. Ecommerce Marketing Tools. Your ecommerce store won’t make sales if you don’t market it.

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

Ecommerce Platforms

JULY 31, 2020

Reporting and Analytics. This is where outsourcing your SEO analytics and reporting to an agency specializing in this field is a real asset. Benefits of Using an Ecommerce Marketing Agency vs. Hiring an Employee. This enables a clear picture of what work's to be done and when it'll be completed by.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Inflow Insights

JUNE 17, 2019

Nonetheless, from what we’ve seen, eCommerce marketers still tend to focus on bottom-of-funnel advertising on Facebook, i.e., retargeting existing audiences. We do ongoing optimization for this stage, using the ‘ Time Lag Report’ on Google Analytics to track purchase behavior and tweak the time windows based on what the data shows.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

BigCommerce

SEPTEMBER 26, 2017

First, check your Google Analytics to see which pages get the highest traffic, especially traffic consisting of unique visitors, and focus your efforts there. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. That’s why you should treat every page as a landing page.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Inflow Insights

AUGUST 27, 2019

Without setting up URL tags, when you go to Google Analytics, everything shows up as referral traffic, and you’re left without knowing whether someone came from the Facebook page where they saw your ad, or from somewhere else. . Not Setting Up URL Tags.

eCommerce 133

eCommerce Gifts Article Social Media 133

Inflow Insights

SEPTEMBER 16, 2019

Integrate Your Chat Platform with Google Analytics to Track Live Chat Conversions. While you can manually tag conversions from chat in Google Analytics, many chat services including Live Chat , Zendesk , and Olark integrate easily with Google Analytics so that you can track live chat conversions alongside conversions from other sources.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more.

eCommerce 78

eCommerce Social Media Payments Payment Services 78