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An In-Depth Guide to Google Analytics 4

Kissmetrics

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”.

Events 339
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Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also is working with Google Cloud and Accenture to develop new AI-powered tools for its frontline associates. As early as late summer, Best Buy customers in the U.S.

Customer 281
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Shopify GA4 Integration: Essential Setup & Troubleshooting Guide

Groove

Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. Why Use a Google Analytics 4 Shopify Integration? Before starting your Shopify GA4 setup, it's essential to understand exactly what Google Analytics 4 is. Your Shopify store should be using the "Online Store 2.0"

Shopify 195
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Kroger Taps Cloud Technology to Empower New Associate and Manager Apps

Retail TouchPoints

Kroger has entered a strategic collaboration with Google Cloud and Deloitte to use cloud technologies that will increase associate productivity across its nearly 2,800 stores nationwide. Kroger worked with Google Cloud and Deloitte to create two purpose-built applications. ”

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. The good news?

eCommerce 269
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5 Privacy Policy Generator Options For Your Website

Kissmetrics

Examples of this include Google Analytics , Google Play, Apple App Store , and Google AdSense. Regardless of whether you operate on a desktop, mobile app , or website, you need to have accurate and honest privacy policies in place to guide your users. So, how do you create a privacy policy?

Document 278
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How Google Analytics 4 Will Impact Your eCommerce Website

Groove

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics.

eCommerce 195